His basic theme, that everything is relative and there are no absolutes, is good. I think the idea is not new though he presents it as if was. However I was put off by the hype and the "aren't I clever" style of presentation. Quantum measurements are relative, as are space-time ones in special relativity; but the analogy is insufficient to justify the close relationship he proposes. Its like saying that as the geometry behind optics and is the same as the geometry behind surveying that the two are closely related. ( )