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Carregando... Representing Mende Kenneth MacKinnon
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New Lad culture boomed in the 1990s with the publication of mens magazines such as loaded, FHM and Maxim. What were the commercial roots of this boom and what did it say about contemporary masculinity and the dynamics of cultural production? Applying a cultural-economic approach and drawing on interviews with key figures at the sectors leading products, Crewe unwraps the means through which publishing companies comprehended and addressed the mens magazine audience in the 1990s. He argues that it was informal knowledge about cultures of masculinity held by editorial practitioners that was decisive in constituting individual magazines and the overall character of the sector. In exploring the cultural resources, identifications and ambitions around which the market crystallized, Crewe provides an in-depth comparison of the editors and editorial identity of loaded, the pioneer of the mass market, with those of Esquire and Arena, magazines associated with the sectors initial reformation. Clear and comprehensive, this work sheds new light on the commercial assessment and representation of modern masculine culture. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)305.31Social sciences Social Sciences; Sociology and anthropology Groups of people People by gender or sex MenClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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In this study, Kenneth MacKinnon suggests that ultimately masculinity is no straightforward actuality. Instead, several aspects of masculinity are ideals rather than social realities. These ideals might be best understood as forming a near-impossible version of masculinity to which males in society are encouraged to aspire if they want to be 'real men'.