Clique em uma foto para ir ao Google Livros
Carregando... The Referral Engine: Teaching Your Business to Market Itself (edição: 2012)de John Jantsch (Autor)
Informações da ObraThe Referral Engine: Teaching Your Business to Market Itself de John Jantsch
Nenhum(a) Carregando...
Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. Must read for sales people. While it focuses on referral marketing in detail, it also covers general topics like ideal client and differentiation. It is the kind of book that needs to be read a second time to absorb all the new ideas. Two thoughts that stick with me are “people make referrals because they need to” and “nobody talks about boring business”. The resources in this book are great and what I really like is he has them all listed on his website. sem resenhas | adicionar uma resenha
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget. Não foram encontradas descrições de bibliotecas. |
Current DiscussionsNenhum(a)Capas populares
Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)658.872Technology Management and auxiliary services Management Of MarketingClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
É você?Torne-se um autor do LibraryThing. |
"Human beings are physiologically wired to make referrals" (Jantsch, 2012, p. 3).
While I was reading this book, I thought that this book was highly appropriate to Extension educators and programs. We need to harness our repeat customers to gain new customers. We need to create such buzz that they are all but happy to refer others to use our services. Read more ( )