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Vietnam - Culture Smart!: the essential guide to customs & culture

de Geoffrey Murray

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In the second half of the twentieth century war raged in Vietnam. It was hard to know if it would ever end, and harder still to understand fully the rights and wrongs of the various protagonists. At last, the North Vietnamese turned out to be tough, resilient, and ultimately victorious. Patience in adversity sums up the Vietnamese character. After reunification in 1975 the Vietnamese experienced many difficulties. The immediate postwar years were harsh. Some fled into exile; others underwent "rehabilitation" to make them fit to live in a Communist state. To this were added economic hardships and even starvation. Since then, however, life has been transformed. The decision to abandon the centrally planned economy in favor of a "socialist market economy" was a bold step, as was the decision to throw open the doors and invite the world to invest in the new Vietnam. Visitors today will find a confident, independent people, nursing few if any grudges about the war. They are open and friendly, with a sense of humor and irony, and frankly curious about the outside world. Kind and generally helpful toward strangers, they are industrious, shrewd, and determined to improve their lot. Culture Smart! Vietnam outlines the history, culture, traditions, sensibilities, and modern way of life of the Vietnamese. It explains certain deep-seated attitudes, describes some of the social and cultural changes now under way, and gives practical advice on what to expect and how to behave in unfamiliar situations. It aims to help you discover for yourself the warmth and vast potential of this fascinating country and its delightful people.… (mais)
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There aren't a lot of books focused on customs and etiquette in the economically emergent nations of Southeast Asia. This is too bad because the information is sorely needed but the available materials tend to be somewhat cursory and either overly broad or too narrow. The present volume tends in the "overly broad" direction, spending a reasonable proportion of its text on general historical, anthropological, and tourist information rather than addressing specific points of custom and etiquette. I hasten to add that this overview is generally well-written and useful, but it is not "customs and etiquette," which is what the title promises and what I needed. Still, this is the best of the very small bunch, and has the virtue of being a small book, easily packed.

The chapters "Business Briefing" and "Communicating" contained the most germaine information for my purposes. These chapters provide a general context of Doi Moi ("rennovation") and recent historical factors that affect business dealings in Vietnam. Though the advice is generally good, one is certain that Mr. Murray would not opine that "a dress would be cooler at most times of the year" (140) if he had ever actually tried to wear a dress at 104 F and 100% humidity. The basic information on business cards, protocol for drinking a beverage, speech patterns, body language, eye contact, etc. appeared to be accurate, though everyone shook hands with me in the Western manner (though less crushing than is sometimes the case in the US) and by the end of the trip those who had spent a lot of time with me were not averse to a goodbye hug.
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  OshoOsho | Mar 30, 2013 |
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In the second half of the twentieth century war raged in Vietnam. It was hard to know if it would ever end, and harder still to understand fully the rights and wrongs of the various protagonists. At last, the North Vietnamese turned out to be tough, resilient, and ultimately victorious. Patience in adversity sums up the Vietnamese character. After reunification in 1975 the Vietnamese experienced many difficulties. The immediate postwar years were harsh. Some fled into exile; others underwent "rehabilitation" to make them fit to live in a Communist state. To this were added economic hardships and even starvation. Since then, however, life has been transformed. The decision to abandon the centrally planned economy in favor of a "socialist market economy" was a bold step, as was the decision to throw open the doors and invite the world to invest in the new Vietnam. Visitors today will find a confident, independent people, nursing few if any grudges about the war. They are open and friendly, with a sense of humor and irony, and frankly curious about the outside world. Kind and generally helpful toward strangers, they are industrious, shrewd, and determined to improve their lot. Culture Smart! Vietnam outlines the history, culture, traditions, sensibilities, and modern way of life of the Vietnamese. It explains certain deep-seated attitudes, describes some of the social and cultural changes now under way, and gives practical advice on what to expect and how to behave in unfamiliar situations. It aims to help you discover for yourself the warmth and vast potential of this fascinating country and its delightful people.

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