Thorough, thoughtful cultural analysis of the history of blogging. Particularly enjoyed references to the wilder woollier days of the public Internet as it unfolded in the early 1990s. Recommended read for students of differing communication media and die hard Internet junkies. ( )

Insightful history of blogging as a communication tool. The author examines critiques of the the form and concludes that traditional blogging will survive the competition from newer forms (social networks, Twitter, etc.) in the foreseeable future. ( )

As a self-help book junkie, I compulsively read a lot in this venue. I would rank this book as one of the ten best of the hundreds this sixty year old has read. Why? The author, has travelled the buddhist path, a former Zen monk. He has been qualified as a psychologist. Most impressively, he writes pithily, and penetrates the normal self-help "schlock" to strike at the heart of consciousness change. It penetrates creatively beyond most self help material. And you had better understand what "enlightenment" means to you because you will have a different take on it by the book's end.

Liked the early stuff. My interest dropped off when the book got to around 2004–5, cos that I lived through (in the blog sense) & but the closing chapters were pretty good. ( )

Rosenberg serves up a thorough history of blogging and an analysis of its affect on culture, journalism, and politics. An ambitious effort that succeeds in nearly every way. ( )