Clique em uma foto para ir ao Google Livros
Carregando... The Marketing Imaginationde Theodore M. Levitt
My List (241) Carregando...
Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. A Classic. Stands on its own 20+ years later. ( ) sem resenhas | adicionar uma resenha
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. Não foram encontradas descrições de bibliotecas. |
Current DiscussionsNenhum(a)
Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)658.8Technology Management and auxiliary services Management Of MarketingClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
É você?Torne-se um autor do LibraryThing. |