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Carregando... The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (original: 2005; edição: 2005)de John Battelle
Informações da ObraThe Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture de John Battelle (2005)
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[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com. Não foram encontradas descrições de bibliotecas. |
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 Google Books — Carregando...GênerosClassificação decimal de Dewey (CDD)338.761025040973Social sciences Economics Production Business Enterprises By Industry ServiceClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia: (3.71)
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4
I found the most interesting part of the book to be the history of different search engine companies and how their attitude towards search changed over time. The basic overview of how search works might be interesting to people who do not know it already. The commentary on the effect of search had the potential to be interesting but was not -- it came across as scattered and not nearly as deep as Battelle was trying to make it sound.
I found the book engaging; Battelle clearly knows the subject. At the same time it was annoying to read. Battelle writes like a journalist and that style does not scale to a book. He is always looking for conflict between people and companies and uses too many cutesy stories. It gets tiring after awhile and makes the book feel shallow. Still, if you want to read a history of search companies, this is a good resource.