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Carregando... Strategic Management: Casesde Michael A. Hitt
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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES, Eighth Edition, is a comprehensive Strategic Management case text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples and cases available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW(tm) online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of case studies to give students an effective overview of critical issues they will confront as rising professionals in today's evolving business environment. Não foram encontradas descrições de bibliotecas. |
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Our class went through about 90% of the cases and all had good information. They did not always have specific questions that needed to be answered, but that just lead to the members of the course having differing ideas and a wider discussion.
I'd recommend this book at least from an MBA student's standpoint. ( )