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Carregando... A Rhetoric of Motives (edição: 1969)de Kenneth Burke (Autor)
Informações da ObraA Rhetoric of Motives de Kenneth Burke
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Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. Kenneth Burke is verbose, but he is still the authority on rhetoric and language. A Rhetoric of Motives is one of his books on those subjects and are useful for students in higher education. ( ) sem resenhas | adicionar uma resenha
A Rhetoric of Motives expands the field to human ways of persuasion and identification. Persuasion, as Burke sees it, "ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a 'pure' form that delights in the process of appeal for itself alone, without ulterior purpose. And identification ranges from the politician who, addressing an audience of farmers, says, 'I was a farm boy myself, ' through the mysteries of social status, to the mystic's devout identification with the sources of all being." Não foram encontradas descrições de bibliotecas. |
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