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Carregando... What Would Google Do? (2009)de Jeff Jarvis
   Nenhum(a) Ainda não há conversas na Discussão sobre este livro.  nonames | Jan 14, 2022 |    ) bread2u | Jul 1, 2020 |  ) BenLinders | Jul 30, 2017 |  ) amoskovacs | Apr 12, 2014 | En pleine expansion, Google développe des produits de plus en plus différents, qui s'étendent à de plus en plus d'individus. Selon Jeff Jarvis, l'auteur de ce livre, cela est du à une méthode dont seul l'entreprise de Montain View a le secret. Les principes du succès de Google sont alors ceux à quoi Jeff Jarvis se mesure dans cet ouvrage. Cet ouvrage semble intéressant si l'on cherche à mieux comprendre Google et son fonctionnement mais qui permet également de faire le lien avec l'importance du digital aujourd'hui. marine_alexandre | Dec 1, 2013 | sem resenhas | adicionar uma resenha
A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description. Não foram encontradas descrições de bibliotecas. |
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 Google Books — Carregando...GênerosClassificação decimal de Dewey (CDD)658.4012Technology Management and auxiliary services Management Executive Planning, control, strategy StrategyClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia: (3.56)
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In this book, author Jeff Harvis of BuzzMachine.com, discusses the concept of "Googlethink". He takes Google and studies what made today's huge company, an enormously successful organization and how that success can be transferred to other industries.
The book is divided into 2 parts. The first of which is the answer to "What/Why?" as in "What/Why is Google successful?". Jeff discusses the concepts of "Googlethink" and "Googlejuice". He also suggests that Google is a platform for success. Being a "platform" for other people to improve on and adopting the collaborative open-source mindset is what got it to be where it is today. He also explains and touches on his personal first rule which shows the relationship between Control and Trust. A few other ideas are also explored.
In the second part, Jeff provides some examples of the various services/products in our world that can truly benefit from the Googlethink way of doing things. Airlines, cola companies, hospitals, restaurants, media, etc. can all adopt the Google mindset of openness and collaboration which will ultimately transform these services into platforms of success by keeping customers and users involved. Although some ideas seem far-fetched. It's the idea that counts.
An enjoyable read, especially the second part of the book which answers the title's question. (