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Carregando... Propaganda (original: 1928; edição: 2020)de Edward L. Bernays
Informações da ObraPropaganda de Edward Bernays (1928)
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Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. Propaganda is a brief thesis on "the invisible hand (provided by the elite) that guides the masses towards order from chaos". Bernays, also known as the father of public relations, puts forth his ideas on how propaganda should be implemented in everything from business and politics (both the longest chapters in the book), as well as education, women's role in society, social work, and art and science. Although written in 1928, it's still relevant today. From a historical standpoint, it's interesting to hear about the current personalities and events mentioned from this period. From the authors point of view on the subject, it's interesting to see his justifications for the use of propaganda and to compare and contrast it to today's use. sem resenhas | adicionar uma resenha
'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.'-Edward Bernays. A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the 'engineering of consent.' During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would 'Make the World Safe for Democracy.' The CPI became the blueprint for the marketing strategies of future wars. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. Experiencing this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)303.375Social sciences Social Sciences; Sociology and anthropology Social Processes Coordination and control ; Power Social norms PropagandaClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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This is where we come at propaganda. Edward L. Bernays is considered father of the propaganda and it is visible from this book that he is a very proud of his achievements. Using his sharp mind he comes to the truly ingenious ways of manipulating masses (and I have to say that approach he used is so simple but so effective it is incredible... hat down by all means). And this is where we come to the catch.
As much as he tries to hide it, author thinks of him as above the plebs and even cut above the people he is helping achieving their goals. This is unavoidable - person just cannot hold same perspective when it has power of life and death over masses. So while main focus is how propaganda can help society, from education to every day life) it becomes more than obvious that propaganda is tool where goals are set by those using it - be it individuals, corporate entities or governments. and these goals do not need to align with goals that will benefit everyone. In every chapter author mentions puppeteers in the background of every event taking place but he stays to his conviction that people are doing right things and not abusing their power (heh, right).
Take for example author's role in tobacco industry propaganda - he did make a change and stopped supporting it but not after ensuring tobacco industry to become what it is today.
And this brings us to another point - propagandist (or PR person as author calls it) is a mercenary that works for money that is payed by interested parties. While it is expected for this person to avoid suspicious contracts, lets be honest, when we are talking about millions who exactly is paying attention to moralities. And this is where author goes into sphere of wishful thinking (and to be honest he shows he is aware of it, for a very clever man he is not that subtle, and one has to wonder how come).
All in all book is very contemporary and all examples and approaches are valid today (even more so with the rise of media and social networks in recent decades). What worries is how author remains OK with the aspect of the ever changing propaganda ideas - as long it goes with the client's plans all is good. Just take above mentioned tobacco industry, exalted at the beginning, during 1940's onward it was looked upon first with suspicion and then vilified. So propaganda info changed with time - but do we ever look back to devastation that came first? And does not this remind you of last and current year - what was laughed at, ridiculed, with new information was started to be treated as regular news ("We all knew it from the start!" Ha!) and people were left confused (to say the least).
This book is excellent read because after reading it (and if you payed attention) you will become aware of news and media patterns - approach did not change at all, only thing that changed is the level of mind-numbing-bombardment, number of vectors used rose hundred fold (previously only pamphlets and public speeches, then newspapers and radio, followed by TV and now practically inescapable Internet and social networks).
Recommended book to everyone. ( )