Taken from interviews with more than 40 of Australia’s most inspirational business figures and combined with personal experience, this motivational proposal helps entrepreneurs find purpose and meaning in their careers. This practical guide shows businesspeople that by truly and fully answering one question, they can become better leaders and know more about why and how they work. Challenging leaders to reflect deeply on the true nature of their role and to engage workplace communities, this discussion helps rewrite the social contract between the employer and employee for a better work environment.