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Anatomy of Greed: The Unshredded Truth from an Enron Insider (2002)

de Brian Cruver

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Brian Cruver first entered the "Death Star," Enron's office complex, in March 2001. He was twenty-nine years old, an eager MBA ready to cash in as a new hire with one of America's most highly valued companies. But, from his first day--when his new boss warned him, "there was a mix-up in the hiring process," but that it was "no big deal...just think of it like you're adopted"--to his last, when he and his colleagues were given thirty minutes to leave the building, Cruver found himself enmeshed in a business cult that each day grew only more bizarre. With dark humor and page-turning momentum, Cruver lays out firsthand: the giddy group-think nurtured by Enron's leadership, whose incessant cheerleading for the company's stock price rendered many Enronians unable to believe that they were routinely being spoon-fed lies; the "rank and yank" peer review process that fostered horse-trading among managers over which employees would be given poor evaluations; the traders who made dubious deals to ensure their own lucrative bonuses; and the sinister designs and funding of Enron's fraudulent off-the-books partnerships. As Cruver probes the sleazy escapades that Enron executives milked for personal gain, he introduces us, up close and personal, to such storied figures as Ken Lay, Jeff Skilling, and Andy Fastow, along with other important Enron personalities like Rebecca Mark; Lou Pai; Thomas White, George W. Bush's Secretary of the Army; Joe Sutton; the "Mr. Blue," a disillusioned Enron executive; and Cruver's trading floor neighbor, a machine he christened "Sherman the Shredder"--who was always working overtime. Cruver's day-by-day chronicle, which includes a running stock ticker to show the trajectory of Enron's collapse, is instantly reminiscent of such bestsellers as Liar's Poker and Barbarians at the Gate. Told in a fresh, empathetic voice, Anatomy of Greed is brimming with grist for political pundits and comic relief for victims of corporate collateral damage. It is also the personal story of a young executive, a Houston native, whose dream job and dream company crashed around him in an avalanche of lies and greed. From the wreckage, this newly hardened veteran of the corporate wars has written a cautionary tale that our leaders must heed--or imperil us all to future disasters.… (mais)
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  LibraryofMistakes | Mar 2, 2021 |
Cruver was an inside witness to the greatest act of economic terrorism ever. Enron had hired nothing but the best and the brightest. They bragged about letting go 15% of the workforce every six months; those who could not measure up to the intense standards of competitiveness set by their colleagues and supervisors. Of course, this pressure has been suggested by some to be one of the root causes for the mendacity and rapaciousness that pervaded the Enron culture.

It also provides another example of the shallowness of image. There was a huge gulf between Enron's stated corporate values and their actions. "Rarely has the difference between sermon and conduct been so dramatic. The contrast between Enron's moral mantra and the behavior of some Enron executives is bone-chilling. Indeed, the Enron saga teaches us the limitations of corporate codes of ethics: how empty and ineffectual they can be. . . . Among Enron's stated core values were respect, integrity, communication and excellence." In reality, the collapse revealed corporate greed and misbehavior at its worst. To make matters worse, accountants whose job it is to provide the certification of rectitude of financial documents provided the tools used by executives to steal. The famous business schools should look long and hard at the methods by which they delivered morally bankrupt MBAs almost totally lacking in any moral fiber.

No one should have been surprised. It all started in the mid-eighties. Several Enron executives played fast and loose with the truth, and the result was an oil trading scandal. Ken Lay kept the executives on his staff. Talk abut a message to the employees. From then on, the only thing that mattered was getting the huge bonuses that depended on meeting certain targets. It didn't matter that the people hired to build the plants were completely inexperienced, or that Enron executives [ticked:] off citizens and governments where they were building plants. It was all about making a lot of money for themselves.

Ironically, the nickname for the corporation was the "Death Star," and jokes about the "crooked" E symbol were rampant long before the collapse. The company created an arrogant culture that refused to hear any bad news and those who dared to suggest that things were not going well were transferred or removed. One executive had filed papers noting substantial cracks in a pipeline in Panama a year before gas leaks caused an explosion that killed more than thirty people. For his trouble, he was transferred to another project.

Several of the executives went on to other jobs. For example, Tom White, then Vice-Chairman of Enron Energy Services, is now Secretary of the Army under George W. Bush. Scary thought. Enron was consistently ranked as one of the top companies and studied in business schools. What a shame no one was around to remind us the emperor was naked.
Cruver's narrative is clear and suspenseful even though we know the outcome. He takes complicated financial instruments like derivatives and explains them in such a way that even a dumb lay person (pun intended) can understand them. ( )
  ecw0647 | Sep 30, 2013 |
So what do you do when you are terminated with the rest from Enron when it all fell apart. You write a book and this is exactly what the author did. A lot of high jinks, maybe some must be taken with a grain of salt, but it is certainly a facinating part of the genre of whistleblowers and others from the meltdown period. There will be a lot more from the scandals of 2008. ( )
  carterchristian1 | Jun 7, 2010 |
This is an insider's story about the Enron scandal going down and all the security holes and other issues they ran into in the period of turmoil. From being accidentally hired to still getting a paycheck after getting let go, Brian Cruver tells us his tails of life at Enron as the scandal happens. Definitely an interesting perspective - from the "whistleblowing" to the shredding to just various other issues in the end. If you are studying Enron or "cooking the books" and want an employee's "honest" perspective, then check out this book. ( )
  sadukie | Jul 10, 2007 |
Enron (Subject)
  LOM-Lausanne | May 1, 2020 |
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Brian Cruver first entered the "Death Star," Enron's office complex, in March 2001. He was twenty-nine years old, an eager MBA ready to cash in as a new hire with one of America's most highly valued companies. But, from his first day--when his new boss warned him, "there was a mix-up in the hiring process," but that it was "no big deal...just think of it like you're adopted"--to his last, when he and his colleagues were given thirty minutes to leave the building, Cruver found himself enmeshed in a business cult that each day grew only more bizarre. With dark humor and page-turning momentum, Cruver lays out firsthand: the giddy group-think nurtured by Enron's leadership, whose incessant cheerleading for the company's stock price rendered many Enronians unable to believe that they were routinely being spoon-fed lies; the "rank and yank" peer review process that fostered horse-trading among managers over which employees would be given poor evaluations; the traders who made dubious deals to ensure their own lucrative bonuses; and the sinister designs and funding of Enron's fraudulent off-the-books partnerships. As Cruver probes the sleazy escapades that Enron executives milked for personal gain, he introduces us, up close and personal, to such storied figures as Ken Lay, Jeff Skilling, and Andy Fastow, along with other important Enron personalities like Rebecca Mark; Lou Pai; Thomas White, George W. Bush's Secretary of the Army; Joe Sutton; the "Mr. Blue," a disillusioned Enron executive; and Cruver's trading floor neighbor, a machine he christened "Sherman the Shredder"--who was always working overtime. Cruver's day-by-day chronicle, which includes a running stock ticker to show the trajectory of Enron's collapse, is instantly reminiscent of such bestsellers as Liar's Poker and Barbarians at the Gate. Told in a fresh, empathetic voice, Anatomy of Greed is brimming with grist for political pundits and comic relief for victims of corporate collateral damage. It is also the personal story of a young executive, a Houston native, whose dream job and dream company crashed around him in an avalanche of lies and greed. From the wreckage, this newly hardened veteran of the corporate wars has written a cautionary tale that our leaders must heed--or imperil us all to future disasters.

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