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The Long Tail: Why the Future of Business is Selling Less of More (original: 2006; edição: 2006)
de Chris Anderson (Autor)
Detalhes da Obra
The Long Tail: Why the Future of Business Is Selling Less of More de Chris Anderson (2006)
The long tail is an examination of the phenomenon Chris Anderson, the editor-in-chief of Wired magazine, first wrote about in the September 2004 issue in which he presented a powerful truth about the new economics of business in the digital age based on unlimited supply. This is a must-listen for anyone trying to position their companies for a 21st century marketplace, along with being a mind-expanding listen for consumers and producers alike.
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