Why are technologies that improve the effectiveness of an organization not fully utilized - or not utilized at all? What decisions do senior staff and management face when they adopt and implement new technologies? How does the implementation of a new technology that increases worker responsibility affect organizational hierachy? Such questions are difficult to answer when the nature of technology itself is undergoing constant revision. The recent introduction of the new class of technology, which allows for continuous redesign programming, is having a profound effect on the technology-organization relationship.