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This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.… (mais)
Informação do Conhecimento Comum em inglês.Edite para a localizar na sua língua.
For Marvin Bower, my role model, with admiration; and for Jeannie, Soki, and Hiroki, my family, with love
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Informação do Conhecimento Comum em inglês.Edite para a localizar na sua língua.
Foreword: This is an important book for top executives and others concerned with the topic of strategic planning.
Introduction: As a management consultant employed by an international consulting firm, I travel widely and talk with hundreds of senior executives in Europe, North America, and Asia.
Chapter 1: Some weeks ago I received a brochure from a Japanese travel agency inviting me to "enjoy sport amid fantastic scenic beauty".
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Informação do Conhecimento Comum em inglês.Edite para a localizar na sua língua.
This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.
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