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Carregando... The Cult of Macde Leander Kahney
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Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. A fascinating History of the Macintosh and Apple computers focussing on the users, innovators and advocates of the technology. Full of glossy colour photographs and lots of personal testimonials The Cult of Mac gives a comprehensive yet affectionate history of the Apple Brand and whose who consider themselves part of the Macintosh 'tribe'. At close to 300 pages, and with it's slightly oversized format, the only thing preventing it having a coffee table heft is its cardback/paperback status. A treat for mac fans and non fans a alike. An entertaining history of the technology and those who love it. sem resenhas | adicionar uma resenha
Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation. The beautifully designed second edition of The Cult of Mac takes you inside today's Apple fandom to explore how devotions-new and old-keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs' legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II. Whether you're an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)004.165Information Computing and Information Computer science By Computer Type Personal Computers By Specific TypeClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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The main portion of the book is dedicated to the people who love Apple and their products. People get tattooed, they get haircuts, they make comics, they have decals stolen from their cars and more. This book was printed in 2004, so it was during the point where Apple probably deserved its popularity. I am not really big on technology history when it comes to Apple. I know they took liberties with ideas from Xerox PARC along with Microsoft and so on. I know they developed the first Macintosh back in 1976 or so.
It even talks about stupid things like how Apple is portrayed in movies and such. Obviously, they pay to be seen in the movie in a positive light. I am not an exhaustive reference on this idea now, I have not watched every movie that prominently features computers, but the ones that I remember are pretty exemplary. Take Independence Day for example. Nerdy guy from MIT uses a Powerbook to create a computer virus to take down aliens. What’s his name? Ah, Jeff Goldblum, that’s right. While Mac doesn’t have a perfect track record of only being used by good guys in film, he only lists three times where the bad guy uses a Mac.
They had people that worked for free in major retailers repairing Macs and helping to sell them. This is entirely unfathomable to me. While I might enjoy computer stuff working for free is not my idea of a good time.
I dropped this since I couldn’t really relate to it. While it is interesting seeing the people that are obsessed with something like a brand, I can’t understand the motivation behind it other than that they were indoctrinated. ( )