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The Very Nice Box

de Eve Gleichman

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Ava Simon is a storage designer for STADA, a slick Brooklyn-based furniture company. She's hard-working, obsessive, and heartbroken from a tragedy that killed her girlfriend and upended her life. It's been years since she's let anyone in. But when Ava's new boss - the young and magnetic Mat Putnam - offers Ava a ride home one afternoon, an unlikely relationship blossoms. Ava remembers how rewarding it can be to open up - and, despite her instincts, she becomes enamoured. But Mat isn't who he claims to be, and the romance takes a sharp turn.… (mais)
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File this one under the heading of one of those books which has enough good parts to it to keep you reading to the end pretty propulsively despite all of the elements to it that don’t work. Ava is an engineer who works at an Ikea parody called STÄDA, where she focuses very hard on designing minimalist boxes, leading a very constrained life, and studiously avoiding her grief. Then new hire Mat—handsome and full of energy—shows up and upends her life in what seems like a good way, but of course All Is Not As It Seems.

Laura Blackett and Eve Gleichman clearly set out to write a parody of contemporary corporate culture and marketing speak, and when the satire hits the mark (the self-satisfied, self-justifying misogyny of the men in the Good Guys Group, for instance) it does so well. Ava’s grief is also generally well-observed. But the authors didn’t manage to thread the needle of having both a world that’s more heightened than our own and having characters who felt truly believable as people in their (inter)actions—Severance this ain’t. The twist ending was both pretty predictable and didn’t truly work for me on an emotional level. ( )
  siriaeve | Aug 26, 2022 |
At the beginning of The Very Nice Box, by Eve Gleichman and Laura Blackett, Ava, feels a bit like The Cactus or Eleanor Oliphant is Completely Fine. She's a successful product designer at STÄDA, who divides her existence into 30-minute units and never deviates from her routine. Her life seems sad and limited, but at least she's at work on her passion project, the Very Nice Box, which is, uh, a very nice box to put your things in. There's a hint of the Quirky Girl here, although not nearly as much as the blurb and the cover art suggested. (I'd actually postponed reading this one because I need to be the right mood for a Quirky Girl who just Sees The World Differently kind of storyline.) Mostly, Ava is getting through a terrible tragedy as best she can, which makes a surprisingly relatable protag, even though if her methods are somewhat depressing, restrictive and repetitive.

The world of STADA is Cheerful Pint Glasses and Dependable Chairs, and Ava has fully embraced that, with exactly enough STADA-made work outfits to make it to the next laundry Saturday, and exactly enough STADA-made kitchenware to cook her simple meals. But it's also a tech startup world of personality colors and teambuilding parties, and Ava is significantly less interested. The slightly meaningless titles and themes felt like pretty much every hip tech job, just more, and when Ava meets the handsome new hire, Mat, he feels like every marketing bro, just more.

Full review on my blog
  TheFictionAddiction | May 8, 2022 |
A really fun read but it felt like it slipped into an entirely different genre at the end... Also makes me very glad I am no longer a part of the corporate world. ( )
  viviennestrauss | Dec 9, 2021 |
I found introverted, socially anxious, female engineer Ava’s emotional rollercoaster of grief, love, and loss mostly slow and tedious; but the surprise ending was sort of fun. Read my review here. ( )
  joyblue | Sep 28, 2021 |
This dual-author (how do they DO it?) story set in Brooklyn and at STADA, an Ikea-like company, is a glorious mashup of work comedy, romance, and satire, with a smidge of suspense, and it's genius, like The Rosie Project + Then We Came To The End. The narrator, Ava, has survived a major trauma and terrible losses by regimenting her routine and by clinging to her lead designer job for her un-dear life. STADA's founder, a woodworker by trade, is retiring and leaving the company in the hands of Mat, a Wharton double major and a most obnoxious young dudebro. For some reason, though, the charming and handsome new boss seeks Ava out and they fall in love. But when their relationship is discovered, Mat is transferred to the Midwest and Ava's dear friend Jaime pressures her to forget him and start dating again. As the heartbreaking tragedy that shapes Ava's life is revealed, we see how her devotion to creating the company's new hot seller, the aptly-named Very Nice Box (joining other J. Peterman/Ikea-like products as the Peaceful Headphones, the Husky Camping Chair, and the Cozy Nesting Tables) and her rigid routine is preventing her from regaining even a vestige of happiness. Ava shares her angst with and asks advice from the company's online chat therapist, SHRNK, who seems to know and understand her to a remarkable degree. When Mat's substantial flaws are revealed, Ava has to choose between his love and his quirks, such as his devotion to a cult-like men's personal growth group. Every character at STADA is cunningly described, as is the Brooklyn neighborhood where an Antifa-like group called The Vandals is attempting to prevent the construction of a new blindingly tall tower to make the ruinous gentrification cycle complete. This debut novel is a completely joyous and compelling literary event.

Quote: “She had the warmth of disinfectant spray.” ( )
  froxgirl | Aug 9, 2021 |
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Ava Simon is a storage designer for STADA, a slick Brooklyn-based furniture company. She's hard-working, obsessive, and heartbroken from a tragedy that killed her girlfriend and upended her life. It's been years since she's let anyone in. But when Ava's new boss - the young and magnetic Mat Putnam - offers Ava a ride home one afternoon, an unlikely relationship blossoms. Ava remembers how rewarding it can be to open up - and, despite her instincts, she becomes enamoured. But Mat isn't who he claims to be, and the romance takes a sharp turn.

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