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Hooked: Food, Free Will, and How the Food…
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Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions (original: 2021; edição: 2021)

de Michael Moss (Autor)

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1785152,948 (3.58)1
"Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can one again seize control"--… (mais)
Membro:RChurch
Título:Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions
Autores:Michael Moss (Autor)
Informação:Random House (2021), Edition: 1st, 304 pages
Coleções:Needs review, Read, Sua biblioteca
Avaliação:***
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Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions de Michael Moss (2021)

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As I am constantly on the hunt for insight into my own eating pathologies, Michael Moss’ latest screed on the processed food manufacturers helped me out with a few new tidbits of flavoring research:

1) The food companies learned that our earliest memories of eating can trigger deep-seated cravings, perhaps even tastes and flavors to which we are unwittingly addicted.

2) Scientists have not yet unravelled the mystery connection between taste and the brain. It may in fact be that all artificial sweeteners play havoc with the brain and cause us to return, ultimately, to real sweeteners.

3) And this I think I’ve actually known for some time, that there is no killer diet that works for everyone, not even boosts of protein to staunch the addiction to carbohydrates.

4) That speed kills. I must pay more attention to the volume of high glycemic foods in my diet like potatoes and highly processed grains. The speed with they convert carbs into sugar in the blood can’t be good for my metabolism.

For a reminder of what is high and what is not on the glycemic scale:

https://www.health.harvard.edu/diseases-and-conditions/glycemic-index-and-glycem...

5) They’re still doing it to us: using salt, sugar, and fat to up our purchases of processed food, including the supposedly “diet” foods so WATCH OUT! ( )
  MylesKesten | Jan 23, 2024 |
This was an interesting book about food addiction and the role that fast food and grocery companies have played in the increased amounts of food addictions and obesity rates. I like that Michael references different cases and sources while presenting this information and I will definitely be adding Salt, Sugar, Fat to my TBR. ( )
  Shauna_Morrison | Dec 20, 2022 |
A bit of a rehash of the great Sugar, Salt, Fat but interesting nonetheless. More info on the dastardly manipulation of processed foods to fool the human brain. Sort of sci-fi but, unfortunately, not. ( )
  PattyLee | Dec 14, 2021 |
Very informative, but a little clinical for me at times. Unfortunately it did not answer my primary question going into it-"what exactly is it about goldfish crackers and cheez-it crackers which makes them so damn addictive to me?????" ( )
  debfung | Jul 12, 2021 |
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Hobbing, DianeDesignerautor secundárioalgumas ediçõesconfirmado
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"Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can one again seize control"--

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