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Antisocial: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation (2019)

de Andrew Marantz

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"For several years, Andrew Marantz, a New Yorker staff writer, has been embedded in two worlds. The first is the world of social-media entrepreneurs, who, acting out of naïvete and reckless ambition, upended all traditional means of receiving and transmitting information. The second is the world of the people he calls "the gate crashers" -- the conspiracists, white supremacists, and nihilist trolls who have become experts at using social media to advance their corrosive agenda. Antisocial ranges broadly -- from the first mass-printed books to the trending hashtags of the present; from secret gatherings of neo-Fascists to the White House press briefing room -- and traces how the unthinkable becomes thinkable, and then how it becomes reality. Combining the keen narrative detail of Bill Buford's Among the Thugs and the sweep of George Packer's The Unwinding, Antisocial reveals how the boundaries between technology, media, and politics have been erased, resulting in a deeply broken informational landscape -- the landscape in which we all now live. Marantz shows how alienated young people are led down the rabbit hole of online radicalization, and how fringe ideas spread -- from anonymous corners of social media to cable TV to the President's Twitter feed. Marantz also sits with the creators of social media as they start to reckon with the forces they've unleashed. Will they be able to solve the communication crisis they helped bring about, or are their interventions too little too late?" --… (mais)
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Try to imagine what an assimilated Jewish journalist would feel like embedded in the Nazi propaganda machine in the lead up to Shoah in the 1930’s.

This is the foreboding one experiences in reading Andrew Marantz’ instant classic: “Anti-Social: Online Extremists, Techno-Utopians, and the Hijacking of the American Conversation.”

But instead of rolling into Baghdad with American troupes to liberate Muslim Shia, Marantz is rolling into DC to liberate the normies from the iron grip of the media establishment.

This is kind of how American white supremacists see their mission in today’s America. And Marantz is watching it with a modicum of detachment as a reporter for The New Yorker.

Contrast this book with fellow New Yorker writer Jane Mayer’s equally effecting “Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right.”

There is less obvious detachment in Mayer’s work, and yet less of a personal engagement in the subject matter.

By his own admission, Marantz is something of a lapsed Jew more familiar with defending an independent viewpoint, a familiarity and comfort with modern science and technology, and a stake in pluralism. He invites us to see the threats to pluralism and the subversion of value-free social media. he would argue that humans rush in to fill the void sometimes with good values and often with lousy values.

The effect of viewing racism this closely makes Marantz more sensitive to racism in this society, in his own worldview, even to question the worldview of his most treasured loved ones.

At the same time Marantz is an emissary of sorts for one of America’s largely white eastern media establishment. He sees his job as an observer, not evangelist as much as he (and we) would like to shake some sense into these hoodlums.

Again, more tension underlying the narrative.

Framing the physical visits to white nationalist HQ is a story about Silicon Valley and the making of the modern narrative in chat rooms, video streaming, v-logs and bloggers.

Here the bad guys make a lot of money hawking vitamin supplements and selling ads on the same Internet you and I use to discover our neighbours’ birthday parties and student graduations.

Some feed the hatred out of true belief in the conspiracies. Many do it to escape the urban loneliness and alienation. And some like Milo Yiannopoulos really revel in the celebrity.

The founders of Reddit find themselves grabbing the tail of the tiger trying to shut down anti-Semitic, anti-social, and hate-filled rooms in their own house.

Marantz spends some time pondering how modern minds turn away from truth and how some others return from the edge of lunacy, but this is less the focus of the story as much as the toll it all takes on the life in America today.

What happens when troll “Mike Enoch” finds himself “doxed” (read: revealed) as married to an ethnic Jew while at the same time leading the charge online to purify America?

Mike takes a well-deserved shitstorm from all sides.

Showing that while polite society has its limits of acceptable behaviour, so do the trolls.

The story also gave me pause to reflect on the last 30 years of Islamophobia wondering, once again, if America and the rest of the world didn’t get the whole 9-11 thing wrong.

Today as Muslims are reviled and attacked on the American Right so too are they attacked in Myanmar, China, India, Hungary, France, the United Kingdom, and Israel. By Rightists in Germany, Sweden, Italy, Poland, and elsewhere.

While the hatred for Muslims is widespread, certainly there is a malaise within the world of Islam itself eating away at the fringes of society, and in some states, not so much the fringes as the mainstream.

Where it comes from I still find a little mysterious. Does it come from the historic differences between Shia and Sunni, from the chasm between the obscenely rich and the poor, or that between the assimilated and the observant.

I used to think it had more to do with the absence of economic and educational opportunity for the young originating in the Middle East.

But sometimes I wonder if because the Enlightenment so changed the West that Islam folded in upon itself and awoke to find itself in a very strange world.

Was the War on Terrorism the right response after all? ( )
  MylesKesten | Jan 23, 2024 |
Good survey of the “alt-right” and many related “deplorable” groups and people involved in American extreme right-wing social media media in the time span of roughly from 2014 through 2018. Marantz (a New Yorker staff writer) met and interviewed many of the participants, and attended many of their meetings and events. Very lively book, with lots of personal anecdotes and oddly enough, humor. ( )
  steve02476 | Jan 3, 2023 |
This was a hard book to read. Not because it isn't exceptional well-written and well-researched (it is). But because it's a little overwhelming to understand the depth of what we're up against in terms of countering online disinformation. The most striking element of all the people Andrew Marantz deeply researched (to the point of being legitimately embedded in the lives of the web's most extreme personalities) is how untethered they seem to be to a true orthodoxy. While their rhetoric bounces around the usual tropes of libertarianism, free speech, even outright racism, the impression you get is that these hate-mongers don't even believe their own shit -- that their real goal is to stir the pot and antagonize others, or just to attract as much attention to themselves as possible through sheer outrageous lies. It's all a little depressing about the state of America. The only remedy to the "hijacking of the American conversation" the book seems to suggest is that the antagonists and perhaps their fans are getting bored. Nevertheless, this book is a must-read, particularly for anyone in consumer tech/media, to understand the threat and take measures to ensure it doesn't happen again this year. ( )
  Mike_Trigg | Feb 10, 2022 |
A Jewish journalist writing for the New Yorker spends multiple years getting to know people in what became known as the "alt-right". Each chapter is essentially a New Yorker article with more commentary, taking on one person and characterizing them (faithfully, it seems). We meet alt-right social media stars, white nationalists and supremacists, men's men who troll liberals by acting gay, gay-for-Trump folks, meek women, anti-Semites and anti-establishment Jews, entrepreneurs interested in profiting from misinformation, true radicalized believers, the technologists who own social media, and everyone in between, as they define their in/out-groups, beliefs, and rationalizations. Marantz explicitly ties the rise of the alt-right to the "techno-utopians" of Silicon Valley, who still proclaim that "the best stuff gets shared" and that free speech is sacrosanct -- far past the point when parts of the country began to question these principles.

Marantz's insights and core theses are well-known at this point, years past when he began his reporting. Although the topics have been taken up repeatedly (most recently in the Pulitzer-Prize-winning "No Compromise" podcast), this book still felt fresh and like it had substance worth its length, likely in part due to its long-form personal story format. It also was immensely, immensely depressing. I found myself both addicted to reading and in a horrible, snappish mood from starting to finishing the book. There is very little here to actually give hope. Reading between the lines, we need policy action to make ads non-remunerative so eyeballs don't pay, we need stronger community ties to undercut radicalization, we need tech companies to abandon libertarian ideals and to be willing to sacrifice profits for (expensive) moderation, we need deradicalization programs at home. All of these are immensely counter-cultural prescriptions in their venues, they risk backlash, and they aren't anything that individuals can really do much about. But without them, our future seems to be impotent democratic processes, manipulation of swing voters, and/or violence -- and the spectre of liberal elites supporting an authoritarian regime that promises stability seems not-as-impossible as I'd like to imagine.

So yeah, depressing book. But I'll give it 5 stars for entertaining and informative reporting that raises key questions around what it means to live in a democracy when marginal voices reinforce themselves and there is a fiscal incentivize to agitate. ( )
1 vote pammab | Sep 20, 2021 |
It's a little shapeless in places, but if you want to be depressed about the people who run social media, the people who use and manipulate it, the state of our political conversation, and the prospects for 2020, this is the book for you. ( )
  arosoff | Jul 11, 2021 |
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"For several years, Andrew Marantz, a New Yorker staff writer, has been embedded in two worlds. The first is the world of social-media entrepreneurs, who, acting out of naïvete and reckless ambition, upended all traditional means of receiving and transmitting information. The second is the world of the people he calls "the gate crashers" -- the conspiracists, white supremacists, and nihilist trolls who have become experts at using social media to advance their corrosive agenda. Antisocial ranges broadly -- from the first mass-printed books to the trending hashtags of the present; from secret gatherings of neo-Fascists to the White House press briefing room -- and traces how the unthinkable becomes thinkable, and then how it becomes reality. Combining the keen narrative detail of Bill Buford's Among the Thugs and the sweep of George Packer's The Unwinding, Antisocial reveals how the boundaries between technology, media, and politics have been erased, resulting in a deeply broken informational landscape -- the landscape in which we all now live. Marantz shows how alienated young people are led down the rabbit hole of online radicalization, and how fringe ideas spread -- from anonymous corners of social media to cable TV to the President's Twitter feed. Marantz also sits with the creators of social media as they start to reckon with the forces they've unleashed. Will they be able to solve the communication crisis they helped bring about, or are their interventions too little too late?" --

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