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Carregando... Donor-Centered Fundraising (edição: 2003)de Penelope Burk (Autor)
Informações da ObraDonor-Centered Fundraising de Penelope Burk
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"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)361.70681Social sciences Social problems and services; associations Social problems and services Private Charity & PhilanthropyClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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