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It's a Man's World: Men's Adventure Magazines, The Postwar Pulps

de Adam Parfrey

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It's a Man's World was first released in 2003 to critical acclaim and was featured on the cover of the Los Angeles Times Book Review and in the New York Times. This rich collection, filled with interviews, essays, and color reproductions of testosterone-heavy thirty-five-cent magazines with names like Man's Exploits, Rage, and Escape to Adventure (to name a few), illustrates the culture created to help veterans confront the confusion of jobs, girls, and the Cold War on their return from World War II and the Korean War. Contributions from the original men's magazine talent like Bruce Jay Friedman, Mario Puzo, and Mort Künstler bring the reader inside the offices, showing us how the writers, illustrators, editors, and publishers put together decades of what were then called "armpit slicks." Reproductions of original paintings from Norman Saunders, Künstler, and Norm Eastman are featured within, and Bill Devine's annotated checklist of the many thousands of adventure magazines is essential for collectors of the genre. The expanded paperback edition includes wartime illustrations and advertisements from mass-produced magazines that preview the xenophobia and racist ideas later seen throughout men's adventure magazines of the '50s and '60s.… (mais)
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It's a Man's World pays tribute to to the American men's magazines that were tremendously popular from the 1950s through the early 1970s. These magazines were highly formulaic and catered to a particular brand of masculinity that became increasingly sexual and increasingly violent as time went on. They contained things you'd expect in today's magazines - how-to sections, dating dips, salacious exposes, etc. But they also contained things you wouldn't expect to find in your typical copy of GQ - over the top "true stories" of sex, violence, and sexual violence. These stories typically featured an American GI in some dire situation where he had to fight and fuck and kill his way to liberation.

I am clearly not the intended audience for this book, but I used it in my thesis, so here I am. As a woman, my main reaction was, "wow this is so fucked up." But what's even more off putting is that rather than contextualize the magazines, Parfrey and the various sections' authors glamorize them. They seem to be basking in the glory of the good old days, when a man could be a man...whatever that means. The major thrust of the collection is exemplified in the section where they justify the blatant racism and sexism by quoting an illustrator who says, "That's just the way things were." Which is problematic on so many levels.

Bottom line - if you're looking for unapologetic and hyper-masculine displays of sex and aggression with a total lack of nuance, this is the book for you. It gets 3 stars for providing me with such great content for my research - I couldn't find high quality reproductions of these covers and illustrations anywhere. ( )
  cattylj | Feb 28, 2015 |
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It's a Man's World was first released in 2003 to critical acclaim and was featured on the cover of the Los Angeles Times Book Review and in the New York Times. This rich collection, filled with interviews, essays, and color reproductions of testosterone-heavy thirty-five-cent magazines with names like Man's Exploits, Rage, and Escape to Adventure (to name a few), illustrates the culture created to help veterans confront the confusion of jobs, girls, and the Cold War on their return from World War II and the Korean War. Contributions from the original men's magazine talent like Bruce Jay Friedman, Mario Puzo, and Mort Künstler bring the reader inside the offices, showing us how the writers, illustrators, editors, and publishers put together decades of what were then called "armpit slicks." Reproductions of original paintings from Norman Saunders, Künstler, and Norm Eastman are featured within, and Bill Devine's annotated checklist of the many thousands of adventure magazines is essential for collectors of the genre. The expanded paperback edition includes wartime illustrations and advertisements from mass-produced magazines that preview the xenophobia and racist ideas later seen throughout men's adventure magazines of the '50s and '60s.

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