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Carregando... Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Futurede John Sculley
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This is an autobiography-cum-business book by John Sculley, one of the most successful businessmen in America, who became Pepsi's president and CEO at the age of 38. At the height of his success with Pepsi he joined the high-risk young Apple, co-founded by a young genius named Stephen Jobs. This book describes the turbulent relationship between Jobs and Sculley, their break-up over the future of Apple, and the eventual transformation of Apple into one of the most unconventional and dramatic success stories in business history. It offers an insight into the emotions and personal drama of life at the top. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)331.7610041650924Social sciences Economics Labor economics Skilled and unskilled labor Specific industries and occupations Industries and occupations other than extractive, manufacturing, constructionClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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The style is simple and direct which makes it an easy read. Readers who are looking for style more than content may be disappointed though.
You will read about Jobs' infamous quote to Sculley: 'Do you want to spend the rest of your life selling sugared water, or do you want to change the world?'
Although published in 1988, the book still has a great appeal to anyone who wants to learn about Sculley, Jobs or Apple."