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Don't Think of an Elephant!: Know Your…
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Don't Think of an Elephant!: Know Your Values and Frame the Debate--The… (original: 2004; edição: 2004)

de George Lakoff (Autor)

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1,465229,220 (3.77)14
Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.… (mais)
Membro:Timelab
Título:Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives
Autores:George Lakoff (Autor)
Informação:Chelsea Green Publishing (2004), Edition: 1st, 144 pages
Coleções:Sua biblioteca
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Detalhes da Obra

Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives de George Lakoff (2004)

  1. 20
    Moral Politics : How Liberals and Conservatives Think de George Lakoff (chellerystick)
    chellerystick: Moral Politics is the research based book that Don't Think of an Elephant is based on. This book is longer but it is still accessible, more detailed, and more persuasive than Don't Think of an Elephant.
  2. 44
    What's the Matter with Kansas?: How Conservatives Won the Heart of America de Thomas Frank (lorax)
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Of the three books I've recently read on political messaging and tactics, this is by far the best. It doesn't have the snarky cynicism of Frank Luntz's book, and avoids the "Ends Justify the Means" attitude of Saul Alinsky. Instead, Lakoff recommends that progressives focus on values they truly believe in, and stop responding to the debates in ways that conservatives have framed.

He believes that progressives have "lost" the culture wars because of their inability to properly frame their arguments, and instead have only responded with truth and facts. "It is a common folk theory of progressives that 'the facts will set you free.' If only you get all the facts out there in the public eye, then every rational person will reach the right conclusion. It is a vain hope."

Instead, progressives should do four things to win the culture wars: "Show respect. Respond by reframing. Think and talk at the level of values. Say what you believe."

It is interesting in that it mirrors much of what Jonathan Haidt argues in "The Righteous Mind." But where he loses me is in defining which moral models of the family progressives and conservatives adhere to. Progressives use the nurturant family model, where they believe "the world can be made a better place, and our job is to work on that. The parents' job is to nurture their children and to raise their children to be nurturers of others." But conservatives use the strict father model, where "what is required of the child is obedience, because the strict father is a moral authority who knows right from wrong."

He does an effective job at explaining how these models define adult world views, but a less than adequate job of proving these moral models to be true. His idea that "preserving and extending the strict father model is the highest moral value for conservatives" is a bit of a straw man.

Overall worth a read, though, as it does give a different perspective of why people cannot seem to agree about important issues. ( )
  evenlake | Mar 23, 2021 |
A short and quick read. The best parts from it in my opinion: the “strict father” model that conservatives use versus the “nurturing family” model that progressives use – very enlightening. Also, how thoroughly conservatives have been able to frame a lot of issues – for example, the concept of tax relief (instead of looking at what you get for your money).

“Frames trump facts” and “the private depends on the public” are two another good points from the book. However, I had hoped that it would contain a lot more practical advice on how to use framing to your own advantage. There is a very good chapter at the end, with a lot of examples of how to respond to conservative talking points. But I would have liked more on that. Still, good and eye-opening.
( )
  Henrik_Warne | Dec 13, 2020 |
I just finished reading George Lakoff’s don’t think of an elephant: know your values and frame the debate. Published in 2004, it appears to be a collection of essays and thoughts he has pulled together over the years. Frankly, it could have been reduced to about a 30-40 page primer that might get a wider audience. However, at 119 pages, it’s a quick read.

The book is about frames, i.e. how we understand the world, how we know what we know. Frames control how we deal with new facts that are presented to us. If a fact agrees with the frame, it’s accepted. If a fact disagrees with the frame, in more cases than not, the fact will be discarded, regardless of whether it is true or not. According to Lakoff, frames rule our world.

His book is for progressives and goes a long way to de-vilefying conservatives and “red-state voters”. He notes that progressives can’t call people who voted for Bush as stupid or moronic. The frames they have developed, and that have been reinforced by 40 years of conservative communications, simply won’t allow these facts to overwhelm their worldview. Lakoff urges progressives to think in terms of ideas, frames, and moral values. Everyone has these and it’s a matter of framing progressive values and repeating them often to get our message across. It can’t be done overnight, and as he repeats often, “the truth will not set you free”. Facts by themselves are not sufficient. One of his best examples is the frame of “tax relief”. It just sounds good, doesn’t it? Relief. Relief is a good thing. Relief from what? Taxes. If it’s relief, then taxes must be bad. If progressives talk about tax relief and say that it isn’t any good or helps the wrong people, they’re still using the tax relief frame and are simply reinforcing the idea of relief. We need to talk about it differently. We need to talk about how government built the interstate system, how it created the internet, how cures and vaccines have been developed by the national health institutes. Paraphrasing Lakoff, your tax refund can’t pay to build a highway to drive to work.

One thing I’d like to mention is his differentiation of framing from spinning. He sees spin as manipulative use of a frame. However, I would argue that it’s spin, regardless of whether it’s for good or for manipulation. Speaking in frames is an attempt to manipulate, or change, an individual’s world view and how they process facts. We frame it one way in order to counter another frame. He says framing is good if we articulate frames we believe in and that we see as morally good. But, isn’t that what conservatives, and all groups, do? They believe in what they’re saying and use a frame that articulates that belief system. Propaganda, as Lakoff rightly points out, is something entirely different and bad. He defines it well by calling it the use of a frame that is known to be wrong and selling that frame for political or economic benefit of the purveyor.

To end on a high note, his last chapter on how to respond to conservatives is a must read. That chapter along with the introduction of frames and a few examples make this book worth a look, but it really should have been edited down to a few dozen pages. ( )
  drew_asson | Dec 3, 2020 |
I was interested in this book as I was reading it, but looking back, having already read Moral Politics, I wonder if I got much new out of it. I suppose I would recommend this to progressives new to Lakoff's theories, who just want a concentrated primer on why framing matters so much. As for me, I would be more interested in seeing the results of the new think tank to get concrete examples of ho to reframe current political issues. ( )
  greeniezona | Jan 24, 2019 |
Was weirdly my introduction to more mainstream partisan politics. I still think it's mostly correct. ( )
  triphopera | Apr 14, 2018 |
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When I teach the study of framing at Berkeley, in Cognitive Science 101, the first thing I do is I give my students an exercise.
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Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.

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