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Deus no Céu e o Mercado na Terra (2000)

de Thomas Frank

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"In One Market Under God, social critic Thomas Frank examines the morphing of the language of American democracy into the cant and jargon of the marketplace. Combining popular intellectual history with a survey of recent business culture, Frank traces an idea he calls "market populism"--The notion that markets are, in some transcendent way, identifiable with democracy and the will of the people. The belief that any criticism of things as they are is elitist can be seen in management literature, where downsizing and ceaseless, chaotic change are celebrated as victories for democracy; in advertising, where an endless array of brands seek to position themselves as symbols of authenticity and rebellion; on Wall Street, where the stock market is identified as the domain of the small investor and common man; in newspaper publishing, where the vogue for focus-group-guided "civic journalism" is eroding journalistic independence and initiative; and in the right-wing politics of the 1990s and the popular social theories of George Gilder, Lester Thurow, and Thomas Friedman." "Frank's counterattack against the onslaught of market propaganda is mounted with the weapons of common sense, a genius for useful ridicule, and the older American values of economic justice and political democracy."--Jacket.… (mais)
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Exibindo 3 de 3
I didn't particularly like Thomas Frank's "One Market..." as a read -- too strident for my taste -- but there were many useful concepts to take away, including the chapter on business literature; otherwise... best title ever (in the category of non-fiction). ( )
  rpillow | May 10, 2012 |
The author discusses the market frenzy of the 1990s, and the prevalent belief that every ordinary person could manipulate the market at least as well as professional brokers. For a time, this appeared to be the case, as housewives and teenagers were able to amass fortunes through their "common sense" intuitions about what would take off. In the face of the market bubble that burst in the early 21st century, and the recession that followed later in the decade, perhaps analysts would do well to go back and review this book, which was written before the bubble burst, but gives a foreshadowing of what is to come. ( )
  Devil_llama | Apr 16, 2011 |
Review on my blog. ( )
  astark | Jul 20, 2008 |
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"In One Market Under God, social critic Thomas Frank examines the morphing of the language of American democracy into the cant and jargon of the marketplace. Combining popular intellectual history with a survey of recent business culture, Frank traces an idea he calls "market populism"--The notion that markets are, in some transcendent way, identifiable with democracy and the will of the people. The belief that any criticism of things as they are is elitist can be seen in management literature, where downsizing and ceaseless, chaotic change are celebrated as victories for democracy; in advertising, where an endless array of brands seek to position themselves as symbols of authenticity and rebellion; on Wall Street, where the stock market is identified as the domain of the small investor and common man; in newspaper publishing, where the vogue for focus-group-guided "civic journalism" is eroding journalistic independence and initiative; and in the right-wing politics of the 1990s and the popular social theories of George Gilder, Lester Thurow, and Thomas Friedman." "Frank's counterattack against the onslaught of market propaganda is mounted with the weapons of common sense, a genius for useful ridicule, and the older American values of economic justice and political democracy."--Jacket.

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