Getting started building a Web site is simple enough-the hardware is cheap, the software is easy to install, and the market of potential visitors is huge. If it's a company Intranet site, you can even run it over the corporate network; with no need for expensive cabling and ISP connections. The problems come as your site starts to grow and mature. Web sites are supposed to be enticing and exciting (so as to attract new visitors), and contain ever-changing content (to make those visitors keep coming back). How do you maintain and keep control of a fast-growing and ever-changing site, while still keeping it informative, accurate, and error-free? The answer is automation; and the combination of Windows NT Server, Internet Information Server, a server-based data source, and Active Server Pages, makes it possible to design your site so that it's easy to manage and maintain. They even make it easier to add regular new content, and keep the site looking fresh. Do you know how many visitors your site gets, and who they are? How can you tell which topics your visitors are most interested in, and which areas of your site get the most traffic-and even what times of day are busiest? How do you