Clique em uma foto para ir ao Google Livros
Carregando... Cult Heroes: How to Be Famous for More Than Fifteen Minutesde Deyan Sudjic
Nenhum(a) Carregando...
Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. Sem resenhas sem resenhas | adicionar uma resenha
What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before.Fame is the primary product of the 1990s, manufactured and exploited with all the precision of an exact science. Used to sell anything from cars to sunglasses, it has become the most valuable and most perishable of commodities.Cult Heroes is a skeptical and informative survey of a remarkable phenomenon that is transforming everything it touches, from sport to fashion. It explains the strange affair of the brand name skyscraper, and probes the message of Ralph Lauren, offering a highly original interpretation of the meaning of celebrity. Não foram encontradas descrições de bibliotecas. |
Current DiscussionsNenhum(a)
Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)659.1992Technology Management and auxiliary services Advertising And Public Relations AdvertisingClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia: Sem avaliação.É você?Torne-se um autor do LibraryThing. |