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Jab, Jab, Jab, Right Hook: How to Tell Your…
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (edição: 2013)

de Gary Vaynerchuk (Autor)

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3081184,414 (4.02)3
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--… (mais)
Membro:BretWillers
Título:Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Autores:Gary Vaynerchuk (Autor)
Informação:Harper Business (2013), Edition: 1, 224 pages
Coleções:Sua biblioteca
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Etiquetas:Nenhum(a)

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World de Gary Vaynerchuk

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Mostrando 1-5 de 11 (seguinte | mostrar todas)
Great book that reads like it's its own social media platform. Gary Vee gives the lowdown, from his perspective, on the major social media platforms and how to be successful on them. He provides PLENTY of examples and breaks down what makes some posts his favourites or most hated.

It really doesn't matter what level of experience you have with social media marketing, you need to pickup this book and give it a read. It's a few years old and some things have changed but it will give you the right amount of framework to reinforce success.

Learn how to jab like a social media heavyweight so you can land the right hooks that will make you a champ. ( )
  Acilladon | Jul 30, 2023 |
I first came across Gary Vee when he was doing Wine Library TV and enjoyed his loud quick-witted irreverent style which definitely follows through in this book. His style is not for everyone and if I hadn't watched him on YouTube years ago I don't know how I would have found this book to read.

There is a huge focus on the use of social media for marketing and tailoring your story in a manner appropriate for your audience on that platform. Even though this book was published a decade ago in 2013 and new platforms have emerged and others dwindled the core messaging holds. There are sections devoted to how to best market on each platform (Facebook, Twitter, Pinterest, Instagram & Tumblr in particular). ( )
  gianouts | Jul 5, 2023 |
I recognize that this book was published 10 years ago and a lot has changed since then in regards to social media. And honestly, many of the tips Vaynerchuk shared probably would still work pretty well today (with the exception of his advice on Tumblr). However, I couldn't help but laugh at how outdated things were. Does Vaynerchuk ever look back at this and faceplam because he thought Google+ and Google Glass were going to be the next big things? Does he regret having stock in Tumblr after Yahoo lost so much money on it?

I appreciated the good and bad case studies that were included, though I wish it was easier to tell them apart at a quick glance.

I couldn't stand Vaynerchuk's writing style. I usually don't mind more casual styles, but his writing came off as pompous and cocky. His repeated footnotes to read his other books did not help with this image. He does state several times that portions of what is included are his own opinions, but the way he wrote them felt like his opinions should be taken as the word of God.

Like I said, some of the tips may still be helpful, but I'd look for more recent advice on social media marketing elsewhere before recommending this book. ( )
  BarnesBookshelf | Apr 20, 2023 |
easy to read/understand. great examples ( )
  RunsOnEspresso | Mar 25, 2020 |
The perfect social media and 21st century marketing handbook by Gary Vaynerchuk. For each major network there is a chapter with best practices and plenty of case studies that show you how to use those networks most effectively to maximize engagement and ROI. I love the concept: give, give, give, give, give, and then occasionally ask. This will probably be a winning marketing strategy in this century. Get this for your marketing team, and read it yourself. It was written in 2013 and it includes platforms like Pinterest and Snapchat as well. ( )
  remouherek | Feb 24, 2020 |
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"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--

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