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Carregando... The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscapede Robyn Waters
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For every trend today there is a countertrend at the opposite end of the spectrum. Are cars getting bigger, or smaller and cuter? Both. Look at the enormous success of the Hummer and Mini, two of the hottest vehicles on the road. Trends are not just about what is 'next' anymore, they're about what's important to today's consumers, who no longer march in line with each other. Known as the trend master, Robyn Waters is a hired-gun visionary for her corporate clients. Her first book, The Trendmaster's Guide, was a popular debunking of the myths of trend tracking. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)658.83Technology Management and auxiliary services Management Of MarketingClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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Breezy little book gave a lot of interesting points on the paradox of the modern consumer. ( )