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The Icarus Deception: How High Will You Fly?…
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The Icarus Deception: How High Will You Fly? (edição: 2012)

de Seth Godin (Autor)

MembrosResenhasPopularidadeAvaliação médiaMenções
2971066,926 (3.8)2
Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.… (mais)
Membro:BKosten
Título:The Icarus Deception: How High Will You Fly?
Autores:Seth Godin (Autor)
Informação:Portfolio (2012), Edition: 1, 256 pages
Coleções:Sua biblioteca
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Etiquetas:Nenhum(a)

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The Icarus Deception: How High Will You Fly? de Seth Godin

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Mostrando 1-5 de 10 (seguinte | mostrar todas)
A challenging book that I am currently re-reading to try and absorb it all. ( )
  Colleen5096 | Oct 29, 2020 |
Ne prenez pas trop de risques, restez dans votre zone de sécurité, suivez les conseils des experts, ne désobéissez pas.
  ACParakou | May 29, 2018 |
The book is an encouragement for people to generate art and express themselves. I am writing a book, so I found his thoughts to be meaningful and helpful. He speaks from experience and has logical arguments. I recommend this book. ( )
  GlennBell | May 17, 2017 |
Daedelus and his son Icarus were imprisoned in a tower. Daedelus, great artist that he was, made wings for him and his son, Icarus, and with these they would make their escape. Daedelus famously warned Icarus about flying too close to the sun, lest the heat melt the wax that held his wings together. We all know that part of the legend. That part that we forget is where Daedelus also warns Icarus about flying too low, lest the sea foam soak his wings' feathers. And it's with this latter warning that Seth Godin makes his narrative hay (while the sun of the reader's attention shines).

So don't settle with mediocrity. That's the message, and it's a good one. ( )
  evamat72 | Mar 31, 2016 |
I've read Seth's blog for a while now but this is the first book of his that I have read. This book will make me look at several things differently -- which is high praise! From one of the first lines "You are not your career" to his innovative definition of Art, Seth gives us alternative ways to view many of the daily tasks we routinely plug our way through. Definitely a book that I will discuss with friends and family. ( )
  Darwa | Mar 18, 2016 |
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Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card.

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