Written for business executives and MBA students, Kellogg onStrategy is a practical guide to choosing the right strategy foryour business and applying it correctly. Rather than covering thebasics of strategy, this expert guide shows you how to use strategyeffectively so your business can succeed. You'll learn to analyzeyour current competitive position, develop the perfect strategy tomatch your goals, and apply that strategy thoughtfully andeffectively. Inside, you'll find expert guidance on: * Measuring your firm's competitive advantage * Analyzing opportunities and threats in your industry * Responding to a competitor's strategy and pricing * Coping with entry into new markets * Positioning your firm against the competition * Developing a sustainable, long-term competitive advantage * And much more