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Carregando... One Tough Mother: Success in Life, Business and APde Gert Boyle
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Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. Felt more of a synopsis of a book instead of a book. For example she mentions being held up but no details of what happened. How she became the president of the company was interesting but details seemed glossed over ( ) So, I'll admit it. This was not a highly intellectual book, but I enjoyed it very much nonetheless! This is the story of how Gert Boyle was forced to change from housewife to CEO of Columbia Sportswear after the early and unexpected death of her husband. It is funny, loving and filled with the weird humor that is Portland, OR. The business is thriving and Gert is a hoot! There are lots of pictures of Columbia Sportswear's ad campaign, which depicts Gert as "One Tough Mother." It didn't hurt that all proceeds go to CASA, an organization for abused children, and Special Olympics. sem resenhas | adicionar uma resenha
When a heart attack claimed Gert Boyle's husband in 1970, the forty-six-year-old housewife and mother of three found herself at the helm of Columbia Sportswear, a small outerwear manufacturer in Portland, Oregon, that was struggling financially. With no business experience whatsoever, Boyle was faced with the challenge of running Columbia, which had been founded in 1937 by her father -- a Jewish immigrant who had fled Hitler's Germany. Boyle and her son Tim persevered, turning a company that in 1970 had forty employees and less than 800,000 in annual sales into the leading seller of skiwear in the United States, with more than 2000 employees and over a billion in annual sales. Along the way, thanks in part to a creative marketing campaign that billed her as "one tough mother," Boyle established herself as an industry icon, and the first woman ever inducted into the International Sporting Goods Hall of Fame. One Tough Mother presents an honest and often irreverent account of Boyle's journey from a childhood in Nazi Germany to incredible success in America. She offers insights into succeeding in business and in life, and shares many of the advertisements and strategies that have made her so recognizable. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)338.768716Social sciences Economics Production Business Enterprises By Industry Manufacture of products for specific usesClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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