Página inicialGruposDiscussãoMaisZeitgeist
Pesquise No Site
Este site usa cookies para fornecer nossos serviços, melhorar o desempenho, para análises e (se não estiver conectado) para publicidade. Ao usar o LibraryThing, você reconhece que leu e entendeu nossos Termos de Serviço e Política de Privacidade . Seu uso do site e dos serviços está sujeito a essas políticas e termos.

Resultados do Google Livros

Clique em uma foto para ir ao Google Livros

Carregando...

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

de Jane Maas

MembrosResenhasPopularidadeAvaliação médiaMenções
1274213,564 (3.69)10
"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--Provided by publisher.… (mais)
Nenhum(a)
Carregando...

Registre-se no LibraryThing tpara descobrir se gostará deste livro.

Ainda não há conversas na Discussão sobre este livro.

» Veja também 10 menções

Exibindo 4 de 4
I listened to the audiobook and it was really good. The reader had a very silky voice that could put you to sleep. It was interesting to hear the woman's perspective of the Mad Men Show and how it was in advertising in the 60's. We've really come a long way over the last 50 years. ( )
  MHanover10 | Jul 10, 2016 |
This book caught my eye because 1)my husband and I are huge Mad Men fans and 2)my husband is a creative partner at an advertising agency and I like learning more about the industry in which he works. I constantly pause Mad Men while we’re watching and ask him incredulously, “Did stuff like that really happen back then??” Ninety-nine percent of the time, his answer is yes. I was really interested to read a book from a woman’s point of view of the era and industry.

Jane Maas has some great stories. She writes in a very conversational style, almost stream of consciousness at times. One memory will remind her of another memory. At times, this works well and at times it makes the transitions and flow awkward. She is not afraid to drop names which is awesome – I don’t necessarily respect discretion in a memoir – I want specifics and dirt!

Jane was a high ranking advertising executive with a fairly progressive husband and a full-time live-in housekeeper/nanny to help her raise her two daughters. Therefore, her life was quite different from a secretary’s life during this era. Naturally this book is focused on what life was like for her and the handful of female executives like her. There is a little information on what it was like for the girls in the typing pool but not much.

Jane mentions the TV show Mad Men a few times, usually to point out an inaccuracy, which I appreciated. This book was published after the fourth season so only examples from the first four seasons are used.

This was a very quick read as it’s only a little over 200 pages long with fairly large font. Reading it was an enjoyable way to spend a Sunday afternoon and I liked learning more about the world of 1960s advertising. ( )
  mcelhra | Oct 10, 2012 |
really interesting. good narrator ( )
  mahallett | Aug 14, 2012 |
For fans of the AMC television series, “Mad Men,” (It is said elsewhere of the show that it is about: “the conflicting desires of men and those who suffer because of them” —a paraphrase) Jane Maas’s memoir of working in the advertising biz in NYC during that time is more than a little interesting. She deliberately gives us the woman’s point of view of the 1960s advertising culture as presented by the show. Generally, I think she confirms that the show gets most things right, but cautions that not every agency behaved the same. She writes with wit and honesty (she notes that most memoirs of advertising done in the past have been efforts on the authors’ parts to advertise themselves and their companies), and begins her story with her college years at Smith and then Bucknell (she is great pals with Philip Roth – they did drama together and have been lifelong friends), explaining the culture that someone like the show’s Betty Draper came out of. She began in advertising as a copywriter in 1964 and rose to become the creative director and agency officer (Don Draper’s position). Eventually she would become president of another agency.

Maas, through her own experiences and those of others women she has talked with, discusses sex in the office, the three-martini lunch and other vices, the creative revolution, money, and being a working mother during those years…etc One of my favorite chapters—“Get the Money Before They Screw You”—discusses the treatment of women in the workplace, the lack of respect, the disparate salaries (women were considered a ‘bargain’ to hire, even into the feminist era), and the fact that women weren’t even taken seriously as consumers.

“Ask any woman who worked at an advertising agency in the Mad Men era. Of course we didn’t make the same salary as a man with the same title, even if we knew we were doing a better job. We didn’t even have equal space—the guys got offices with windows; we got cubicles. The problem was we simply submitted to the situation. Women’s lib had not yet flowered, and our consciousness had definitely not be raised.”

Mad Women is a quick, enjoyable read, written for perhaps the generations younger than I am, those who have no experience with the 60s. Readers from other countries may find the discussions of various American ads from the era a bit difficult to slog through, but I’m sure most of these ads can be found on the internet or YouTube these days. (I admit to reminding myself of an old Maxim coffee commercial starring actress Patricia Neal by watching one on YouTube, after Maas told how difficult her husband, children’s author Roald Dahl was to work with (to put that politely). According to Maas’s recollections, I think we fans of the show should expect all the creative departments to be regularly smoking dope by the 1970s (which doesn’t surprise some of us at all…) and, if the show continues long enough, there's going to be a revolution, hey, hey....(I'm singing this part...) ( )
1 vote avaland | Apr 26, 2012 |
Exibindo 4 de 4
sem resenhas | adicionar uma resenha
Você deve entrar para editar os dados de Conhecimento Comum.
Para mais ajuda veja a página de ajuda do Conhecimento Compartilhado.
Título canônico
Título original
Títulos alternativos
Data da publicação original
Pessoas/Personagens
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
Lugares importantes
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
Eventos importantes
Filmes relacionados
Epígrafe
Dedicatória
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
For all those wonderfully sane,
mad women in my life
Primeiras palavras
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
This book of Janes is hilarious but so real that anyone infatuated with Man Men and anyone who is interested in advertising and the 1960s must buy it and learn a lot while laughing. (Introduction by Mary Wells Lawrence.)
"Was it really like that?" (Chapter 1)
Citações
Últimas palavras
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
Aviso de desambiguação
Editores da Publicação
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
Autores Resenhistas (normalmente na contracapa do livro)
Informação do Conhecimento Comum em inglês. Edite para a localizar na sua língua.
Idioma original
CDD/MDS canônico
LCC Canônico

Referências a esta obra em recursos externos.

Wikipédia em inglês

Nenhum(a)

"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--Provided by publisher.

Não foram encontradas descrições de bibliotecas.

Descrição do livro
Resumo em haiku

Current Discussions

Nenhum(a)

Capas populares

Links rápidos

Avaliação

Média: (3.69)
0.5
1 1
1.5
2
2.5
3 8
3.5 3
4 7
4.5
5 5

É você?

Torne-se um autor do LibraryThing.

 

Sobre | Contato | LibraryThing.com | Privacidade/Termos | Ajuda/Perguntas Frequentes | Blog | Loja | APIs | TinyCat | Bibliotecas Históricas | Os primeiros revisores | Conhecimento Comum | 203,227,142 livros! | Barra superior: Sempre visível