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Carregando... E-Business and E-Commerce Management with Companion Website with GradeTracker Student Access Card (3rd Edition)de Dave Chaffey
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Registre-se no LibraryThing tpara descobrir se gostará deste livro. Ainda não há conversas na Discussão sobre este livro. Excellent read, really helped me understand the online marketing subject. I recently found an excellent blog where Dave Chaffey regularly posts on the Digital Marketing Subject, the site is called Smart Insights, excellent resource to compliment this book. sem resenhas | adicionar uma resenha
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)658.872Technology Management and auxiliary services Management Of MarketingClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia:
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