This Element is an excerpt from Presentations in Action (9780132489621) by Jerry Weissman. Available in print and digital formats. 7 easy ways to find the facts that will help you powerfully connect with your audience. Presenters can connect with their audiences by referring to relevant facts about audience members, or about the audience as a group. Such connections are rare nowadays: Many presenters do minimal preparation and dump generic data on audiences. But finding relevant facts doesn’t require a private investigator or an army of researchers. Use these seven simple techniques….