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Is this a good or a bad thing?
This isn't a totally new thing. Some years ago Silhouette had a line called Shadows which had books dealing with various aspects of the supernatural.
I don't know that it could be classified as either a good or bad thing, really. I think it's just a thing, like a lot of other publishing ventures. Some of the offerings will be excellent, some will be horrid, and the bulk of them will be fairly average. Standard bell curve.