EtiquetaARF-Brands
Inclui: ARF-Brands, arf-brands
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- Strategic Brand Management: Creating and Sustaining Brand Equity Long Term de Jean-Noel Kapferer (2 vezes)
- Brand Relevance: Making Competitors Irrelevant de David A. Aaker (1 vezes)
- The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace de Ph.D. Robert Passikoff (1 vezes)
- The Global Brand: How to Create and Develop Lasting Brand Value in the World Market de Nigel Hollis (1 vezes)
- Brand Meaning de Mark Batey (1 vezes)
- The Science and Art of Branding de Giep Franzen (1 vezes)
- Brand Driven: The Route to Integrated Branding Through Great Leadership de F. Joseph LePla (1 vezes)
- Romancing the Brand: The Power of Advertising and How to Use It de David N. Martin (1 vezes)
- The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) de Ander Gronstedt (1 vezes)
- Winning Back Your Market: The Inside Stories of Companies That Did It de Jagdish Sheth (1 vezes)
- Marketing Mistakes de Robert F. Hartley (1 vezes)
- Problems in Marketing (McGraw-Hill series in marketing) de E. Raymond Corey (1 vezes)
- Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind de Jan Hofmeyr (1 vezes)
- An investigation of brand choice processes de B Wierenga (1 vezes)
- Developing New Products and Repositioning Mature Brands (Ronald Series on Marketing Management) de Eugene J. Cafarelli (1 vezes)
- Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management) de Jacob Jacoby (1 vezes)
- Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) de Judith Evans (1 vezes)
- Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns de Frank Delano (1 vezes)
- Megabrands: How to Build Them, How to Beat Them de D. John Loden (1 vezes)
- MARKETING AND THE BRAND MANAGER (COMMONWEALTH INTERNATIONAL LIBRARY. ESSENTIALS OF MARKETING SERIES) de Gordon Medcalf (1 vezes)
- Reconnecting With Customers: Building Brands & Profits in The Relationship Age de Jack Myers (1 vezes)
- Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success de Raymond Pettit (1 vezes)
- The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It de John Gerzema (1 vezes)
- Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing) de Lee G. Cooper (1 vezes)
- The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) de Jean-Noel Kapferer (1 vezes)
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