Anthony Ulwick
Autor(a) de What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Obras de Anthony Ulwick
Etiquetado
Conhecimento Comum
There is no Common Knowledge data for this author yet. You can help.
Membros
Resenhas
Estatísticas
- Obras
- 1
- Membros
- 122
- Popularidade
- #163,289
- Avaliação
- 3.6
- Resenhas
- 1
- ISBNs
- 2
With that in mind, I found a large number of serendipitous moments within these pages, and only a few “ho-hums”. You should find that this book introduces concepts that make you rethink your approach to processes, innovation, and even the way companies are organized. (And, sorry, there are also extra words that don’t do a lot.) And, this book can seem like absolutely nothing new when described at its most basic - an approach that takes the focus of process analysis away from the internal process and moves it to the view of the customer. However, the revolutionary concept (the concept that was revolutionary and mind-freeing to me) was that the customer-centric view needs to start with what job the customer is trying to accomplish. From this, the author’s have built an entire process around development of innovation including idea generation, finding the important innovations, figuring what direction a process should take, finding processes to eliminate, and finding a new way to do things. Combining theoretical concepts with mathematical approaches, this book contains much food for thought. Yes, as noted before, there are self-evident facts that are spouted as profundities (every business book suffers from this – at it core, the need to fill a contractually-required, reader-expected number of pages) but it all leads through a logical exploration of what can often be a fuzzy process – creativity and innovation.… (mais)