Wolfgang Schaefer
Autor(a) de Rethinking Prestige Branding: Secrets of the Ueber-Brands
About the Author
Wolfgang Schaefer is Chief Strategic Officer at SelectNY, one of the world's leading premium brand-building networks. Wolf has worked with most of today's prestige players, including Chopard, Davidoff. Este Lauder. Swarovski, Lancaster and others, Wolf Is a frequent lecturer at universities and mostrar mais conferences in the US and Europe. Jp Kuehlwein is Executive Vice President at Frdric Fokkat. a New York-based prestige salon operator and hair care brand, and is an Outside Director at Smith Norbu, a luxury eyewear maker in Hong Kong. He draws on over twenty years of experience in managing brands at Procter Gamble and teaching marketing across the globe. mostrar menos
Obras de Wolfgang Schaefer
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Membros
Estatísticas
- Obras
- 3
- Membros
- 11
- Popularidade
- #857,862
- ISBNs
- 6