Foto do autor

Obras de Jonah Sachs

Etiquetado

Conhecimento Comum

Sexo
male
Pequena biografia
Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free Range Studios, Jonah has helped hundreds of social brands and causes break through the media din with breakthrough campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 60 million people. Sample his work now: Check out the compelling book trailer for "Winning the Story Wars" on Jonah's author page.

Jonah's passion lies in exploring the intersection of ancient storytelling techniques, social responsibility and emerging technologies. In his upcoming book, Story Wars to be published in 2012 by Harvard Business Review Press, he argues that brands that tell values-driven stories through the right channels will not only revolutionize marketing, they may become humanity's greatest hope for the future. Jonah's work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR and in FastCompany Magazine who named him one of the 50 most influential social innovators. He lives in Oakland California.

For more information:
www.freerange.com
www.winningthestorywars.com
http://amzn.to/storywars

Membros

Resenhas

I’ve just finished reading a phenomenal book called “Winning the Story Wars" by Jonah Sachs.

It’s a handbook about the most powerful shaping forces of our world: our myths. And we’ve hit a myth gap, where our old stories aren’t working anymore. It’s time that we shift from the strategy of inadequacy to empowerment. It’s up to us to develop new myths to lay the foundation for our future.

Or you could just call it a book on marketing.

I’d say that Bill Plotkin and Charles Eisenstein are strong allies of Jonah, working in complimentary fields.… (mais)
 
Marcado
willszal | outras 4 resenhas | Jan 3, 2016 |
Didn't resonate with me much. It did have some good points that I took away with me but overall I was glad to be done with it.
 
Marcado
Cygnus555 | outras 4 resenhas | Oct 11, 2015 |
This book had much promise, and did partially deliver on the promise. There were some very good points about the art of story telling, and myth, and I think that Jonah started well.

I like the concept of the book and, in many ways, he was very smart to focus on the art of story telling through marketing messages. These now dominate our world. Shorter messages have dominated our world, and we have forgotten the art of writing, reading, the telling of, and the listening of a finely crafted story. This applies not only to the marketing messages we receive, but also to the books that are written.

A deeper book would have looked beyond marketing messages, and would have looked beyond American shores for inspiration. It would have also looked into the art of story telling in other countries.

Still, the book serves a great purpose, and this is something, for which we that thank Jonah.
… (mais)
 
Marcado
RajivC | outras 4 resenhas | Mar 20, 2014 |
I’m not real sure what I expected with this book. I know I have a thing for the concept of “story”, of how “story” can help us learn and be a driver to certain actions and keep our attention and is at the root of so much of what is successful. So I guess I was looking for something in that vein (whatever that vein is.)

And, I guess this book has it. It describes the type of stories that make up advertising today. It is meant to be “how-to” book to help you define the story behind your brand. It talks about the negative approaches to story and the positive approaches.

And, throughout it all, I just yawned.

It is not that anything it says is necessarily wrong. In fact, there are some interesting approaches in here. However, the overall affect is far from awe-inspiring. I wanted a book that helped me understand story and learn more about how it impacts who we are. I got a book that talked about story, but did it with stories that, when they were all strung together, didn’t capture my attention and didn’t teach me all that much.
… (mais)
 
Marcado
figre | outras 4 resenhas | Dec 6, 2012 |

Estatísticas

Obras
3
Membros
135
Popularidade
#150,831
Avaliação
½ 3.4
Resenhas
5
ISBNs
12
Idiomas
1

Tabelas & Gráficos