Jonah Sachs
Autor(a) de Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Obras de Jonah Sachs
Etiquetado
Conhecimento Comum
- Sexo
- male
- Pequena biografia
- Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free Range Studios, Jonah has helped hundreds of social brands and causes break through the media din with breakthrough campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 60 million people. Sample his work now: Check out the compelling book trailer for "Winning the Story Wars" on Jonah's author page.
Jonah's passion lies in exploring the intersection of ancient storytelling techniques, social responsibility and emerging technologies. In his upcoming book, Story Wars to be published in 2012 by Harvard Business Review Press, he argues that brands that tell values-driven stories through the right channels will not only revolutionize marketing, they may become humanity's greatest hope for the future. Jonah's work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR and in FastCompany Magazine who named him one of the 50 most influential social innovators. He lives in Oakland California.
For more information:
www.freerange.com
www.winningthestorywars.com
http://amzn.to/storywars
Membros
Resenhas
Estatísticas
- Obras
- 3
- Membros
- 135
- Popularidade
- #150,831
- Avaliação
- 3.4
- Resenhas
- 5
- ISBNs
- 12
- Idiomas
- 1
It’s a handbook about the most powerful shaping forces of our world: our myths. And we’ve hit a myth gap, where our old stories aren’t working anymore. It’s time that we shift from the strategy of inadequacy to empowerment. It’s up to us to develop new myths to lay the foundation for our future.
Or you could just call it a book on marketing.
I’d say that Bill Plotkin and Charles Eisenstein are strong allies of Jonah, working in complimentary fields.… (mais)