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13 Works 66 Membros 2 Reviews

Obras de Connie Podesta

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Conhecimento Comum

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Membros

Resenhas

If you sell anything, you need this book. Men and women are wired differently, they may want the same outcome but look for in different ways. I found a great resource of information of how women process their needs and where most find their comfort zone for making the deal. I am a woman and I was surprised to see myself in many of these examples. I believe I can see more clearly now when dealing with women and men. There is nothing lost when you are able to see to your customers needs with more clarity.
Easy to read, quick short and direct. I would have recommend it to anyone looking for and increase in sales. It is a good book for the just starting out and the well established sellers.
… (mais)
 
Marcado
TheYodamom | 1 outra resenha | Jan 29, 2016 |
This book is a very good read from a psychological sales standpoint. Connie Podesta provides an insider's view into a woman's mind stating, "A woman wants her shopping experience to be personal, productive, professional, positive experience that makes her feel part of the process." The author provides great wisdom powerful tips such as, "Don't use Manipulation as a Tool to Make a Sale." This holds true for all buyers, and is imperative with women.

The chapters are very concise and practical taking the reader through 5 "Deal Breakers".
1. She doesn't want to play the game. Learn how to focus on being her ally and advocate, rather than rushing to close the deal.
2. She doesn't think you view her as legitimate decision maker. Discover how letting go of assumptions and giving a woman the benefit of the doubt can lead to long lists of referrals.
3. She doesn't like you. Women are looking for a buying experience where there is a personal connection.
4. She doesn't trust you. Learn what criteria a woman uses to judge trustworthiness and how to assure her that you are the person she can count on.
5. She doesn't think you are the right person for the job. Discover how your expertise, style, and approach can convince her that she should buy from you--both now and in the future.

I enjoyed this book very much and recommend adding it to your business library. A good sales person can extract some golden nuggets and techniques.
… (mais)
 
Marcado
markdeo | 1 outra resenha | May 8, 2009 |

Prêmios

Estatísticas

Obras
13
Membros
66
Popularidade
#259,059
Avaliação
4.1
Resenhas
2
ISBNs
17

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