Picture of author.

Marshall McLuhan (1911–1980)

Autor(a) de Understanding Media

53+ Works 7,656 Membros 77 Reviews 23 Favorited

About the Author

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its mostrar mais rapid-fire format, mixing programs and advertisements, conveyed as much as---or more than---any single broadcast element. McLuhan grew up in the prairie country of the Canadian West and studied English at the University of Manitoba and Cambridge University. As television entered a period of huge growth during the 1950's, McLuhan, then a college professor, became interested in advertising. He thought of it as something to be taken seriously as a new culture form, beyond its obvious capability of selling products. That interest led to his increasing speculation about what media did to audiences. In his unpredictable modern poetry classes at the University of Toronto, he spoke more and more of media. The students he taught were the television generation, the first to grow up with the medium. Many were fascinated by McLuhan's provocative observations that a medium of communication radically alters the experience being communicated. A society, he said, is shaped more by the style than by the content of its media. Thus, the linear, sequential style of printing established a linear, sequential style of thinking, in which one thing is considered after another in orderly fashion: it shaped a culture in which (objective) reason predominated and experience was isolated, compartmentalized, and repeatable. In contrast, the low-density images of television, composed of a mosaic of light and dark dots, established a style of response in which it is necessary to unconsciously reconfigure the dots immediately in order to derive meaning from them. It has shaped a culture in which (subjective) emotion predominates and experience is holistic and unrepeatable. Since television (and the other electronic media) transcends space and time, the world is becoming a global village---a community in which distance and isolation are overcome. McLuhan was crisp and assured in his pronouncements and impatient with those who failed to grasp their import. McLuhan's most famous saying, "the medium is the message," was explicated in the first chapter of his most successful book, "Understanding Media," published in 1966 and still in print. It sold very well for a rather abstruse book and brought McLuhan widespread attention in intellectual circles. The media industry responded by seeking his advice and enthusiastically disseminating his ideas in magazines and on television. These ideas caused people to perceive their environment, particularly their media environment, in radically new ways. It was an unsettling experience for some, liberating for others. Though McLuhan produced some useful insights, he was given to wild generalizations and flagrant exaggerations. Some thought him a charlatan, and he always felt himself an outcast at the university, at least partly because of his disdain for print culture and opposition to academic conventions. He never seemed quite as energetic after an operation in 1967 to remove a huge brain tumor, but he continued to work and teach until he suffered a stroke in 1979. He died a year later. Though today his writings are not discussed as much by the general public, his thesis is still considered valid and his ideas have become widely accepted. (Bowker Author Biography) mostrar menos
Image credit: 1967 photo by Bernard Gotfryd

Obras de Marshall McLuhan

Understanding Media (1964) 2,842 cópias
The Gutenberg Galaxy: The Making of Typographic Man (1962) — Autor — 1,013 cópias
The Mechanical Bride (1951) 257 cópias
From Cliche to Archetype (1970) 107 cópias
Laws of Media: The New Science (1988) — Autor — 93 cópias
Counterblast (1969) 84 cópias
The Book of Probes (2003) 65 cópias
Culture Is Our Business (1970) 54 cópias
Letters of Marshall McLuhan (1987) 36 cópias
Explorations in Communication (1960) — Editor — 34 cópias
Gerard Manley Hopkins (1945) — Contribuinte — 31 cópias
Marshall Mcluhan-Unbound (2005) 29 cópias
Media (2001) 14 cópias
Media and Formal Cause (2011) 9 cópias
D'oeil à oreille (2006) 3 cópias
Lo strano caso del Dr. McLuhan (2013) 1 exemplar(es)
Yaradanimiz Medya (2019) 1 exemplar(es)
Global Köy (2015) 1 exemplar(es)
Die magische Kanäle. 1 exemplar(es)
Tetrad Workbook (2012) 1 exemplar(es)
Libraries Without Shelves (1979) 1 exemplar(es)
Marshall McLuhan 1 exemplar(es)

Associated Works

The New Media Reader (2003) — Contribuinte — 297 cópias
McLuhan, Hot & Cool (1967) — Contribuinte — 156 cópias
Arguing Comics: Literary Masters on a Popular Medium (1656) — Contribuinte — 71 cópias
The Futurists (1972) — Contribuinte — 68 cópias
The Man-Made Object (Vision + Value Series) (1966) — Contribuinte — 46 cópias
Paradox in Chesterton (1947) — Introdução, algumas edições27 cópias
Future Media (2011) — Contribuinte — 13 cópias
World War 3 Illustrated #33: The Situation (2002) — Contribuinte — 2 cópias


Conhecimento Comum

Nome de batismo
McLuhan, Herbert Marshall
Data de nascimento
Data de falecimento
Local de enterro
Holy Cross Cemetery, Thornhill, Ontario, Canada
Local de nascimento
Edmonton, Alberta, Canada
Local de falecimento
Toronto, Ontario, Canada
Causa da morte
complications of stroke
Locais de residência
Winnipeg, Manitoba, Canada
Cambridge, England, UK
St. Louis, Missouri, USA
New York, New York, USA
University of Cambridge (BA|1936|MA|1940|D.Phil|1943 - Trinity Hall)
University of Manitoba (BA|1933|MA|1934 - English)
professor (English)
Parker, Harley
Kenner, Hugh (student)
Brooks, Cleanth (friend)
Fiore, Quentin (collaborator)
University of Wisconsin-Madison
Saint Louis University
Assumption College
University of Toronto (St. Michael's College)
University Gold Medal in Arts and Science, University of Manitoba (1933)
IODE War Memorial Scholarship ( [1934, 1935])
Latham Prize, Cambridge University ( [1934] ∙ [1935])
Governor-General's Award for critical prose (1963)
Honorary Doctorate (University of Manitoba ∙ 1967)
Honorary Doctorate (Simon Fraser University ∙ 1967) (mostrar todas 23)
Honorary Doctorate (Grinnell University ∙ 1967)
Honorary Doctorate (University of Windsor)
Honorary Doctorate (Assumption College)
Honorary Doctorate (Humane Letters ∙ University of Rochester ∙ 1969)
Order of Canada (1970)
Insitute for Public Relations ( [1970])
Fellow, Royal Society of Canada ( [1973])
Christian Culture Award, Assumption College ( [1973])
Gold Medal Award, Italian Republic ( [1973])
President's Cabinet Award, University of Detroit
L.L.D., University of Western Ontario (1973)
Citation, Religious Educational Association of the United States and Canada (1973)
Civic Award of Merit, City of Toronto (1974)
Man of Achievement Diploma, National Biographical Centre, Cambridge, England (1975)
Honorary Doctorate (University of Toronto ∙ 1976)
Honorary Doctorate (University of Wisconsin ∙ 1979)
Molson Prize (1967)



‘O meio é a mensagem’ significa que o conteúdo está implicitamente influenciado pela forma ou veículo. O que muitas vezes não é dito é que qualquer coisa é um meio, ou veículo: a fala, p.ex., a luz, o dinheiro, o cacoete. Têm um impacto profundo porque reordenam drasticamente a maneira como percebemos os outros e a nós mesmos. Um dos corolários: ¨A política é a propaganda¨. Outro: ¨O arrazoado é a empulhação¨. Ou: ¨A tara é a vocação¨. Obrigado, Mac. Me engana que eu gosto.… (mais)
jgcorrea | outras 29 resenhas | Jun 1, 2022 |



You May Also Like

Associated Authors


Also by

Tabelas & Gráficos