Steve J. Martin (1)

Some interesting stuff about advertising.

"If operators are busy please call back."

"because"

Fifty short chapters, each dedicated to a single proven persuasive approach, make for an easy, informative read.

Persuasion is a science, not an art.

Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.