Eric M. Jackson

Very interesting founding story. Lots of Do's and Dont's to be learned. Enjoyed reading it.

A fascinating, must-read for anyone interested in startups, disruptive technology or corporate battles.

This insider view (the author is PayPal's former marketing executive) on PayPal's wars and successes is a compelling read.

As someone who works in the internet, this book really rings true!

Interesting look inside PayPal by one of it's marketer. It covers from creation to the takeover by Ebay.