Sally Hogshead
Autor(a) de Fascinate: Your 7 Triggers to Persuasion and Captivation
About the Author
Sally Hogshead was educated at Duke University. After graduation, she began a career in advertising. At the age of 27, she founded her first ad agency, and next, was Creative Director/Managing Director of CP+B. In 2006, she began her research on fascination and is the creator of The Fascination mostrar mais Advantage¿: the world's first personality assessment that measures what makes someone most engaging to others. She has written several books including Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life; Fascinate: Your 7 Triggers to Persuasion and Captivation; and How the World Sees You: Discover Your Highest Value Through the Science of Fascination. She was inducted into the Speaker Hall of Fame. (Bowker Author Biography) mostrar menos
Obras de Sally Hogshead
Etiquetado
Conhecimento Comum
- Sexo
- female
Membros
Resenhas
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Estatísticas
- Obras
- 6
- Membros
- 465
- Popularidade
- #52,883
- Avaliação
- 3.6
- Resenhas
- 4
- ISBNs
- 23
- Idiomas
- 4
Hogshead presents her marketing expertise and supporting results of The Kelton Study in an accessible (albeit, not highly fascinating) style. As I continue moving into marketing -- as opposed to dragging my feet and whining that life as a working artist is challenging enough, thank you -- I'll keep the seven fascination triggers in mind. I not about alarm or vice, but based on Hogshead's definitions I do see several potential badges for promoting my art: lust - because i make the ordinary extraordinary (or even emotional) and because my work arouses the senses, especially visual; prestige - because each piece i create is one of a kind with very limited availability; and finally trust because my work is authentic and reflects my own authenticity.… (mais)