Doug Hall (1) (1959–)

This book is break down into two parts. Part 1 talks about marketing and the second part about creating ideas. The book is full of practical guides to stimulate ideas.

The marketing section primarily talks about three laws 1. Overt benefit 2. Real reason to Believe 3. Dramatic Difference. The book elaborate on these core principles. It's a good book stimulates ones thoughts.

A very entertaining book. Very practical. Really stimulates so much thinking. Is really written from a coaching standpoint. Strong foundation. Mr. Hall has done some really good work with this book. I highly recommend.

Doug Hall has a creative, energetic, and successful approach to life. And that enthusiasm carries through his book. It would be hard for someone to read this and not walk away with at least a few techniques for fighting fear. His style within each short chapter is somewhat disjoint, but only because he jumps from one idea to another as quickly as he probably does in person.