Scott Fox

Imagine having a work life balance, it's hard isn't it. Mr.Fox leads the reader through the discovereries of digital business building. One that does not require venture capital or maximizing profits. There is a way to work in a field you like, one you can be happy in, with less stress, less politics, where you make your own schedule. Follow your interests, instead of following upper management. You can do it, and you don't have to give up you hobbies and dreams you allow them to lead you to income.

I am a reader, a hobbyist, a searcher of knowledge. This is one of the requirements he has listed. Do you like to participate in blogs, websites, podcasts etc ? I do this every time I get online. I could use this time to invest in a future that looks better than the 9-5 drudgery of the norm. For me, that alone sold this book for me.

The books was a fascinating tour through who I am and where my talents/interests are. There are many exercises to work through defining what direction might work best for the individual. I recommend this to anyone that dose not feel the need to rush, watch the clock, listen to office politics, work long hours, miss out on family time.
… (mais)

The trouble with the rat race is that even if you win, you’re still a rat.
—Lily Tomlin, actress and comedienne

This is how this book begins… This book, very similar to The $100 Startup or the 4-Hour Work Week, but not quite as practical or useful. The author wanted to help you design a lifestyle business, something that works around your life style, instead of profit and growth. The kind of business, web-based, that works around you at your convenience, instead of inside a large corporation with a 9 to 5 schedule. He calls his model “Click Millionaire”, in which your business uses websites, e-commerce, digital publishing and social media to make money supporting your free life style.

The book is divided into 7 parts. The first 1/3 is basically all the reasons to get you out of your present “rat race”. The chapters were a bit redundant and full of fillers, but the theme was to tell you that you are now working to help other people, aka “your boss” to make money, which is a waste of your time and effort, so your life needs a big make-over. It’s a bit ironic that every chapter of the book ends with a link to the author’s “Click Millionaire” website, so indirectly, all readers of this book are making money for the author’s online business.

The rest of the book is a bit more useful. The author talked about creating websites, writing blogs, advertising, increasing traffic, as well as freelancing. According to his logic. People with special skills can achieve the lifestyle easier by serving a niche of the market, but normal people who know nothing do not need to despair, either. Everything you need is on his Click Millionaire website. You just have to have the right mentality and a good plan.

I’ll say this book is a bit more bluff than practical, but for desperate people who needs to make money utilizing the web. It might not hurt to give this a look, just be prepared that you’ll need the author's consultation service to proceed further…

(Thanks to AMACOM for providing a free copy through NetGalley for my review)… (mais)