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Andrej Drapal

Autor(a) de Brandlife: Brand's Mystery Unveiled

1 Work 5 Membros 1 Review

Obras de Andrej Drapal

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Book Title: Brandlife
Author: Andrej Drapal
Format: Kindle

About the book:
Brandlife by Andrej Darpal is all about branding! The basics of creating a brand in whichever field the individual or the group of individuals are into. The process and theory of creating a brand, copyright protection, patent importance etc., are explained in detail. The book is a great guide for the people in marketing and wants to make a difference in the market. In this generation, this book is a ready-reference, especially for start-ups.

My Thoughts:
The words brand is never only confined to a product or a service but also a personality. We often hear this word augmented to an individual’s name. When someone does something very striking and spectacular, making the individual unique, the word ‘brand’ comes into the picture. Branding by Andrej Darpar talks about the importance of ‘ personal branding’ to cope with this competitive and digital world in this connection.

Publicity and marketing is the most important aspect of any product or service to attract and gather a customer base. This process is universal for any profession and every talent. A mere one-time success is not the mantra to stay in the competition. Marketing and publicity in a conventional manner are not sufficient. There is pressure and compulsion to follow the trend and then decide how to market and publicise, similarly, for every other profession and service. To do this, the individual must be aware of how to push himselfherself or the company itself into the competition. This process will be easier once a ‘ brand’ is created. Thus, to understand the whole theory of branding, the author has given practical experiences and realistic situations in this book.

Rating:
4/5











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Marcado
BookReviewsCafe | Apr 27, 2023 |

Estatísticas

Obras
1
Membros
5
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Avaliação
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Resenhas
1