Ferguson Publishing

Wow! Would I ever like to become a librarian, but not any of the brands of the profession described here complete with pictures of professionals standing at catalogs and support personnel using computers! And, the wonderful thing about library media specialists, according to this book is they help folks find information. Now that is a modern idea along with our work with filmstrips. Well, at least this is about as modern as the description of our work on Wikipedia. Perhaps a group of us ought to get together and do something to present a cutting edge view of what we really do. If we can’t bother to change the stereotypes in our own collections, then perhaps we deserve what others think about us. This is the kind of book to weed from your collection if you have a copy. Quick, before anyone things they have a winner here.… (mais)

This books explains the different careers dealing with advertising and marketing. It delves deeper into the details of each career. There are several aspects to each chapter such as the job's description, work environment, the outlook, earnings, etc. It's a very good book for those who are interested in specializing in the marketing or advertising field. There are several different parts of the book to help you find other books to reference and provide quick facts, which are extremely helpful when you want to skim a chapter.… (mais)