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Carregando... Untapped: Creating Value in Underserved Marketsde John Weiser
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Underserved markets-communities made up of low- to moderate-income consumers-represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these "base of the pyramid" markets are host to some of the fastest growing business opportunities around. They fill corporations' most pressing needs- increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untappedoffers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community. Não foram encontradas descrições de bibliotecas. |
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Google Books — Carregando... GênerosClassificação decimal de Dewey (CDD)658.4Technology Management and auxiliary services Management ExecutiveClassificação da Biblioteca do Congresso dos E.U.A. (LCC)AvaliaçãoMédia: Sem avaliação.É você?Torne-se um autor do LibraryThing. |